Fishermen Integrated Makes Malaysian History With First Webby Win for PETRONAS Website in New York
(From left: David Alan Bates, Joyce Gan, Mark Darren Lee and Stephanie Vincent Fishermen Integrated reeled in another big catch when it was announced as a winner at the 28th Annual Webby Awards — a first for the agency, and for Malaysia. The locally-owned independent agency was honoured along with this year’s other Webby winners […]
Social Media? The medium is not the bloody message.
I take a break from my dry old JWT lecture series to talk to you about Social Media. The most buggered-up element in contemptuous marketing (Contemporary, surely? Ed). I mentioned some time ago that I attended a University BA show in media and advertising where many of the students were producing 30” TV spots for […]
Invictus Blue Group Welcomes Jo Yau as New Group CEO
Invictus Blue Group is thrilled to announce the appointment of Jo Yau as its incoming Group CEO, effective 15 May 2024. With over 24 years of diverse experience across media owners, integrated agencies, creative agencies as well as Fin Tech startups – Jo brings a wealth of expertise and leadership to her new role. With […]
APPLE’S CRUSHED CREATIVITY AD SPARKS OUTRAGE AND DEBATE
By The Malketeer Apple’s latest advertising campaign for the new iPad Pro has ignited a firestorm of controversy and heated discussions around the role of technology in creative expression. The controversial ad, which depicts a hydraulic press crushing various artistic tools and instruments, including a piano, paint cans, and books, before revealing the sleek iPad Pro, […]
Viu Unveils 9 New Dramas for 2024 at Raya event in Kota Bharu
Viu Malaysia, the leading pan-regional OTT video streaming service is making headlines with its latest announcements and successes. One of its standout achievements is the groundbreaking campaign for “Terlanjur Cinta,” which marked Viu’s first foray into digital out-of-home and radio advertising in the East Coast. This campaign captured significant attention, evident in the high interest […]
Marketing Conference & Festival 2024: The Battle Lines Are Drawn – Which Side Will You Choose?
By The Malketeer The choice is between Automated Irrelevance or Intelligent Insurgency. Amid the cacophony of dire warnings and utopian prophecies surrounding artificial intelligence, one truth emerges as an immutable constant: Those who embrace AI will reign supreme, while those who resist will be condemned to irrelevance. The battle lines have been etched, and the age-old […]
Marketing Conference & Festival 2024: Tell me about how you are using AI at work and at home?
By The Malketeer In today’s rapidly evolving digital landscape, marketers are tasked with creating more content than ever before across an ever-increasing number of channels and platforms. It’s an immense challenge that requires fresh approaches and new ways of working smarter, not just harder. According to LinkedIn’s 2024 Marketing Jobs Outlook report, artificial intelligence (AI) has […]
Systema Teams Up with Havas Malaysia to Advocate for Gum Health Awareness
Systema has teamed up with Havas Malaysia to raise awareness on gum health amongst Malaysians, coinciding with Gum Health Day on May 12th. Comprising a digital film, website quiz, and roadshow, the multifaceted campaign is designed to urge the audience to prioritize gum care alongside their oral hygiene routine. Afterall, healthy gums serve as the […]
CRAFTED WITH LOVE AND TECHNOLOGY: ENFAGROW A+ MINDPRO HONOURS MUMS LOVE WITH FIRST-EVER AI GENERATED MOTHER’S DAY TRIBUTE SONG
Enfagrow A+ MindPro, Malaysia #1 expert-recommended brand , proudly presents the unveiling of the inaugural AI generated Mother’s Day tribute song, a heartfelt composition crafted exclusively from the voices of Malaysian children. Available on Enfagrow A+ MindPro’s Instagram and Facebook platforms, this song marks a monumental celebration of motherhood and the profound bond shared between […]
TEALIVE BREWS LIQUID POSITIVITY ONE CUP AT A TIME WITH BRAND REFRESH
In a world where negativity seems to be the norm, Tealive, Malaysia’s very own bubble tea brand, is shaking things up with its new tagline, “Brewing Positivity”. Tired of the endless swirl of bitterness, self-criticism, and people taking life way too seriously, Tealive is diving headfirst into a brand refresh that’s all about flipping frowns […]
