The Misfits Way to Creative Excellence
By Kuan Sawu Fang – Country Lead (Creative Excellence), Ipsos Malaysia This was an eye-opening presentation made by Sawu Fang as she journeyed through the world of creativity that helps transform campaigns from the mundane to the magical. She shared, “One of the greatest dangers you may face in the creative journey is misalignment. Misalignment […]
Confusions of a Copywriter.
In the world of advertising, my journey as copywriter often feels like a voyage across tumultuous seas. From the dizzying highs of breakthrough ideas to the crushing lows of a rejected pitch, each day presents a new chapter in a saga of discovery and determination. It starts with a deep dive into the client’s world, […]
RM1 Million Allocation for Bernama to Organise AI Courses for Media Practitioners
By The Malketeer Prime Minister Anwar Ibrahim announced a RM1 million allocation to the Bernama Centre for Excellence to facilitate courses and training in artificial intelligence (AI) for media practitioners. This initiative aims to equip the media fraternity with the latest technological skills necessary to enhance their professional capabilities. Speaking at the highlight of the National […]
CelcomDigi works with Borneon artists to turn plant vibrations into music in captivating Gawai Kaamatan docu-film
Every year, the Gawai and Kaamatan festivals practise and celebrate gratitude to the land for its bountiful rice harvests. This year, CelcomDigi’s One Team—NagaDDB Tribal and M&C Saatchi—wanted to welcome the season by celebrating the symbiotic relationship between land and people. Told through a breathtaking docu-film, the theme introduces itself as a connection beyond human […]
My Mother-in-Law Says Customer Journey Mapping is a Bite of Roti Canai Gulung!
By The Malketeer When it comes to navigating the roti canai-swirled world of customer journey mapping in Malaysia, who better to consult than my 85-year-old mother-in-law? This savvy lady can whip up the perfect roti tissue while spotting a customer experience boo-boo from a mamak stall away. Her dhal-lurking vision for touchpoint territory is the stuff […]
Resilience and Relevance: Static Out-of-Home in a Digital Age
By Remi Roques, General Manager Broadsign APAC Static Out of Home (OOH) signage is one of the oldest forms of advertising, tracing its origins back centuries. Unlike digital or online advertising, which have both gained prominence in recent years, static OOH advertising relies purely on physical displays to catch the eye of passersby. Throughout its […]
Xamble Group Expresses Concern for Influencers’ Mental Health, Offers Coping Insights
The Xamble-Nuffnang Group, one of Malaysia’s and Southeast Asia’s leading digital and influencer marketing growth groups, recently highlighted an often-overlooked important issue – the mental health challenges faced by social media influencers. While the influencer lifestyle may appear glamorous and financially rewarding, the reality is far more complex. Influencers are under constant pressure to maintain […]
Raya Project Signals LOKi Digital As Ikano Centre’s Creative Agency After Pitch.
Since winning the creative pitch from Ikano Centres, LOKi Digital has started with a bang through the release of their Raya video ‘Bestyna Raya Stail Saya’ that balances the relevant Raya tenants as well as the festive excitement surrounding Raya. The video was used throughout the portfolio to showcase MyTOWNKL, IPC, Toppen, and Klippa. Moving […]
BDS Malaysia Claims KFC Never Targeted for Boycott Over Palestine Issue
By The Malketeer The Malaysian chapter of the Boycott, Divestment, and Sanctions (BDS) movement now claims that KFC was never on their list of brands to boycott in relation to the Palestine conflict. In a statement released on Instagram on Sunday, 26 May, BDS Malaysia Chairperson Prof. Nazari Ismail addressed recent reports of KFC outlet closures […]
THE UNRELENTING GRIP OF BOYCOTTS ON BRANDS AND BUSINESSES IN MALAYSIA AMIDST THE MIDDLE EAST CONFLICT, MISINFORMATION AND RELIGIOUS AFFRONTS
By The Malketeer In recent months, Malaysia has found itself engulfed in an unstoppable wave of consumer defiance, fuelled by a potent combination of the raging Middle East conflict, the relentless barrage of social media misinformation, and the unleashing of deep-rooted local sensitivities regarding perceived affronts to religious sentiments. An Unstoppable Wave of Consumer Defiance This […]
