73% of Malaysians use social media for shopping!
Malaysian consumers are leading the charge in embracing alternative payment methods and cutting-edge technologies, according to the latest findings from Adyen, the global financial technology platform for businesses. 63% of Malaysians utilise mobile wallets for transactions, boasting the highest adoption rate globally. The Adyen Index 2024, based on a survey of over 38,000 shoppers and […]
Media Prima maintains profitability
Media Prima Berhad has announced its financial results for the nine months (“9MFY24”) and quarter ended 31 March 2024 (“3QFY24”). In the face of a challenging economic landscape and geopolitical uncertainties, Media Prima achieved a nine-month revenue of RM650.9 million amid cutbacks in spending from several major advertisers. Through improved operational efficiencies, cost optimisations, and […]
7-Eleven and Naga DDB Tribal Dare Malaysians to be #BeraniKeranaSlurpee with a Bold New Look
Slurpee has always been known as a frozen Malaysian icon; something of a refreshing pick-me-up to enjoy anytime, especially on hotter days. But with so many quirky specialty drinks popping up, it’s time for Slurpee to reclaim its pop-culture prominence in the public consciousness. 7-Eleven has partnered with Naga DDB Tribal to launch #BeraniKeranaSlurpee – […]
Unlocking Consumer Insights, Tackling Mis/Disinformation with AI
by Weldon Fung, Senior Enterprise Executive and Ramnath (Ram) Bojeesh, Area Director – Enterprise Growth (Asia Pacific & Japan) at Meltwater At the Malaysian Marketing Conference & Festival 2024, Meltwater, a global leader in media intelligence and social analytics, showed how they can help businesses unlock impactful consumer insights and handle the challenge of mis/disinformation. […]
My Gardener Feels It’s Time To Boycott Politicians Who Sow Seeds of Discord
By The Malketeer Sinniah Batumalai is a simple man – a gardener who works tirelessly tending to the lush landscapes in my neighbourhood. At 45 years old, his calloused hands have planted more flowers than I can count, carefully nurturing them from seeds into vibrant blooms that bring joy to all who pass by. Sinniah is […]
Shocking Move: Toyota Poised to Drop Massive Olympic Sponsorship After Paris 2024
By The Malketeer In a bombshell revelation, Japanese automotive giant Toyota is reportedly planning to end its colossal sponsorship deal with the International Olympic Committee following the 2024 Paris Games, according to sources cited by Kyodo News Agency. This surprising decision could potentially sever one of the IOC’s most lucrative partnerships, valued at a staggering US$835 […]
Masters of Content Creation: Crafting Captivating Narratives Across ASEAN
By The Malketeer In the vibrant tapestry of Southeast Asia, where diverse cultures intertwine and traditions are woven into the fabric of daily life, content creation has emerged as a powerful force in shaping marketing strategies. The Association of Southeast Asian Nations (ASEAN) region, comprising ten countries with rich histories and distinct identities, presents both challenges […]
Star Media Group posts small net loss
Star Media Group Bhd (SMG) registered a net loss of RM193,000 for the first quarter ended March 31, 2024 (1QFY2024) versus a net profit of RM1.14 million a year earlier. SMG said its print, digital and events segment recorded a decline of 1% in revenue in 1Q24 to RM42.8mil compared with RM43.4mil in 1Q23 due […]
MBCS ACADEMY BRINGS HOPE & INSPIRATION TO UNDERPRIVILEGED SPM & HIGH SCHOOL LEAVERS IN MALAYSIA
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced the launch of MBCS Academy, a new CSR initiative that allows underprivileged youth to pursue a higher education while gaining work experience within the advertising industry. The MBCS Academy ‘Work & Study’ programme is designed specifically for Malaysian B40SPM & STPM school […]
The Story of Raman
by Shashankh Bhatt, Country Manager and Stallon Rego, Success Manager @ Netcore Cloud Once upon a time, in a land of innovation and imagination, there was born a wondrous entity named Raman, the Generative AI expert from the kingdom of Netcore. Raman was no ordinary being; he possessed the wisdom of the ancients and the […]
