MARKETING Weekender – Issue 408
Read issue 408 now! WEB: http://hams.top/408 PDF: http://hams.top/408w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
FCB SHOUT LAUNCHES BRAND CAMPAIGN FOR DARLIE MALAYSIA
DARLIE in Malaysia welcomed a new era with the introduction of its new brand campaign courtesy of FCB SHOUT, the brand’s long-standing creative partner and creative arm of Malaysian-owned advertising holding company, The Shout Group. The campaign unveiled the legendary oral care giant’s new tagline ‘Closer with a Smile’, which was conceived by FCB SHOUT […]
Petronas Celebrates Cultural Heritage with Heartfelt Kaamatan Festival Short Film
In a world often consumed by the relentless pursuit of progress, Petronas, Malaysia’s national oil company, has crafted a heartwarming reminder of the beauty found in preserving cultural roots. Their 4.55 minute short film “Linundus Do Koubasanan” (Guardian of Tradition) directed with finesse by Bebbra Mailin and Rewan Ishak, is a poignant love letter to […]
Grab and OpenAI Join Forces to Develop Advanced AI Solutions
By The Malketeer Grab, the leading superapp in Southeast Asia, has announced a groundbreaking collaboration with OpenAI, the renowned artificial intelligence research company. This first-of-its-kind partnership for OpenAI in the region aims to build and deploy advanced AI solutions that will enhance the Grab experience for users, partners, and employees. Focus on Accessibility, Customer Support, and […]
BOYCOTTS ROBBED MY LIVELIHOOD, WHILE MY CHILDREN CRY FOR FOOD. DOES ANYONE REALLY CARE FOR US?
By The Malketeer Throughout Malaysia, a deafening cry for mercy rises from the doors of shuttered businesses and shattered dreams. Caught in the crossfire of ideological conflicts and irresponsible boycott campaigns are the ordinary rakyat – innocent Malaysians – the true victims of a war they never asked to fight. Innocent Victims of Boycotts in Malaysia […]
Media Chinese to cull up to 800 jobs?
Media Chinese International Ltd may reduce its workforce to about 1,000 from 1,800 as cost saving measures. Kenanga Research said manpower comprised the most significant cost driver for the company, accounting 50 per cent of costs, followed by newsprint at 20 per cent. “On top of that, if unit publishing costs increase further in future, […]
APPIES Fever hits Malaysia
Few events hold as much prestige and anticipation as the APPIES Marketing Campaigns Awards of Malaysia. Scheduled for the 11th and 12th of July 2024, this annual festival, organized by MARKETING magazine, is a beacon for the best marketing campaigns in Malaysia. Dubbed the “TED of Marketing,” APPIES Malaysia is not just an event but […]
“AI will raise the floor, but it won’t let you touch the stars.”
Farrokh summarised it beautifully at the Malaysian Marketing Conference & Festival 2024 as he explored ad shared real examples of AI’s role in advertising, comparing AI-generated content to human creativity. The AI created scripts emphasizing key brand messages but struggled with nuanced, emotional storytelling and visual accuracy, necessitating human intervention to finalise the videos. Farrokh, […]
“AI is not software.”
In an enlightening session at the Malaysian Marketing Conference & Festival 2024, Master Prompt Engineer & Regional CEO of Robometic, Indhran Indhraseghar, journeyed into The Transformative Potential of AI. His insights were both profound and inspiring. He began by distinguishing between traditional AI and generative AI. Traditional AI, known for its prowess in pattern recognition, […]
“Current AI technology is the worst it will ever be.”
The air was thick with anticipation at the Malaysian Marketing Conference & Festival 2024 as the crowd gathered for the opening keynote. The man of the hour was Lucio Ribeiro, a figure known not just for his piercing intellect but for his revolutionary thoughts on digital marketing and artificial intelligence. Lucio’s credentials were as impressive […]
