Mastering the Art of Prompt Engineering: A Game-Changer for Marketing Leaders
Prompt engineering is the art of crafting precise and effective prompts to extract the most valuable insights from AI language models. By mastering this skill, marketing leaders can leverage AI’s vast knowledge and analytical capabilities to guide them through even the toughest decision-making processes. Emotional Burden of Tough Decisions Marketing leaders know all too well […]
CelcomDigi invites all Malaysians to open their hearts to the beauty of Ramadan and Raya in an enlightening film series by CelcomDigi’s One Team, comprising of Naga DDB Tribal & M&C Saatchi
Building on its brand spirit of ‘creating a world inspired by you’, CelcomDigi takes on a different approach by producing not one but three Raya films, inspired by our shared experiences as a multicultural nation. The series, titled ‘Bukalah Hati’, explores universal themes of sincerity, acceptance and openness in three insightful films by three aspiring […]
Kasut U’s “Selesa Setiap Saat Semasa Beraya” Campaign Celebrates the Spirit of Forgiveness
Kasut U, the largest shoe retail chain on the East Coast of Malaysia, proudly introduces its inspiring Raya 2024 campaign, “Selesa Setiap Saat Semasa Beraya”. At the heart of this campaign is the heartfelt video, “Kemaafan Membawa Keselesaan,” which beautifully conveys the power of forgiveness to heal and bring comfort, not just physically, but emotionally […]
INITIATIVE INCLUDING BPN MAINTAINS DOMINANT POSITION ON RECMA’S LATEST QUALITATIVE EVALUATION FOR THE SIXTH TIME
Initiative (including BPN) retains its position as the leading media agency in Malaysia on RECMA’s latest qualitative evaluation, being the only agency in the country to score a Dominant profile, and consecutively for six reports. Initiative scored a total of 21 points on the report with a number one ranking overall, a clear 4 points […]
OpenAI Makes ChatGPT More Accessible to Users Without Requiring Sign-Ups
By The Malketeer Starting April 1, 2024, users can freely access the ChatGPT generative AI chatbot without any registration requirements, announced the Microsoft-backed startup. ChatGPT, which sparked the GenAI boom in late 2022, boasts the ability to engage in human-like conversations and perform a variety of tasks, from summarisinglengthy texts to crafting poetry and generating ideas. […]
How Marketing Teams Are Delivering More With Less
By The Malketeer Marketing teams are constantly being challenged to achieve greater results with limited resources in today’s intensely competitive business environment. Whether it’s tighter budgets, leaner staffing, or heightened competition, the pressure to deliver more with less is a reality faced by many marketing professionals on a global scale. However, rather than viewing constraints as […]
Lucio Ribeiro in starring role at Malaysian Marketing Conference & Festival 2024
He is one of the leading lights in AI in the global marketing space. Lucio (pronounced luchio) is a marketing and strategic business consultant, lecturer in Artificial Intelligence and Digital Marketing at RMIT and Deakin University, public speaker and former founder and MD of digital agency theonlinecircle.com. He is also an adventurer, having gone from Buddhist […]
SAHUR MORNINGS: A CHALLENGE FOR MOM, BUT TROPICANA ADDS A TWIST TO IT!
This Ramadan, TROPICANA Twister introduces its “Íbu Penyempurna Sahurku” campaign, shining a spotlight on the tireless efforts of mothers during the early mornings of Sahur. These maternal unsung heroes rise before the sun, ensuring their families start the day right. Amidst the hustle and bustle, their dedication often goes unnoticed, leaving little time for precious […]
Infinite Snackability Meets Cutting-Edge Agriculture in Pocky Seeds
In an unprecedented leap forward in snack cultivation technology, world-beloved snack brand Pocky announced today that it is working on Pocky Seed – a groundbreaking innovation set to redefine how we think about snack production. This revolutionary seed will allow everyone to grow their own snacks, promising an endless supply of Pocky directly from the […]
AMPERSAND ADVISORY LAUNCHES AI GORENG
Picture credit: Abhishek Hajare, Unsplash. In a world where artificial intelligence (AI) has become an integral part of our daily lives, from simplifying tasks to providing entertainment, the launch of AI Goreng by Ampersand Advisory marks a significant milestone in the AI industry. This innovative software, developed by a team of culinary enthusiasts, sous chefsand […]
