Honoring Unsung Heroes: Zus Malaysia and Fishermen Integrated Unveil Heartfelt Raya Campaign Celebrating Everyday Champions
Fishermen Integrated, a leading homegrown creative agency, is proud to announce its collaboration with homegrown Zus Coffee for Raya 2024, following their successful partnership on the Zus Buatan Malaysian campaign for Malaysia Day 2023. This year, the theme “Seribu Warna Zus” reflects the essence of togetherness, showcased in the video “BERZUSAH-ZUSAH DAHULU, BERAYA-RAYA KEMUDIAN.” This […]
Embracing Tradition in the Digital Age: A Heartwarming Journey Through Hari Raya in MDEC’s Festive Film
By The Malketeer In a heartwarming exploration of tradition and technology, the Malaysia Digital Economy Corporation (MDEC) has unveiled a captivating seven-minute film that beautifully encapsulates the evolving landscape of Hari Raya festivities. Titled “Raya Digital MDEC”, this cinematic gem offers a poignant narrative, showcasing the seamless integration of digital innovations into cherished cultural practices. At […]
A.I.dilfitri: Julie’s Biscuits’ Unconventional Twist on Festive Advertising
By The Malketeer Julie’s Biscuits, known for its delectable treats, recently ventured into uncharted territory with their Hari Raya festive campaign titled “A.I.dilfitri.” This seven-minute masterpiece took viewers on a journey that not only entertained but also challenged preconceived notions about artificial intelligence (AI) and its role in our lives. The premise of the ad revolves […]
U MOBILE CELEBRATES THE UNBEATABLE HUMAN SPIRIT IN “PITA HATI”
U Mobile recently released its Hari Raya 2024 festive film, “Pita Hati”, which tells a touching story of the unbeatable human spirit to persevere through trials in life. Produced in collaboration with Mojo Films and Mediabrands Content Studio (MBCS) , the video teases Malaysian rock band One Buck Short’s latest single in over decade, also […]
GenZ Vs. The Workplace
? Episode 3 is LIVE! ? Join us as we explore what truly excites Gen Z about a workplace in this revealing episode of the GenZquad Podcast! From weighing the importance of salary against workplace environment to the allure of perks like free snacks and flexible hours, we’re dissecting the factors that influence our career […]
Havas Malaysia Redefines 100PLUS Campaign to Resonate with Malaysian Muslims During Ramadan
100PLUS, Malaysia’s first and leading isotonic drink brand, partnered with Havas Malaysia to connect with Malaysian Muslims during the holy month of Ramadan. Through the campaign titled “Pasti Stedi, Zahir & Batin”, which translates to “Keep it steady in mind and body”, 100PLUS hopes to establish itself as the go-to rehydration beverage for Muslims after […]
Jero the Cat Hires Dato’ Jalaluddin Hassan to Assist in Tenaga Nasional’s Latest Festive Ad
This Hari Raya, Chariot Agency is excited to unveil a cinematic piece that is set to redefine festive storytelling. The star of this groundbreaking film for Tenaga Nasional? None other than Jero, the charismatic feline who has captured hearts in past festive ads, now stepping into the limelight as the director and visionary behind this […]
“Intense Flavours that Make You Lose It” by Nando’s Malaysia
By The Malketeer This campaign cleverly taps into the phenomenon of intense emotions triggering unexpected reactions, drawing a parallel between the overwhelming cuteness that can lead to losing composure and the intense flavours of PERi-crackle provoking a similar response. By associating the product with such a relatable and intriguing concept, Nando’s Malaysia effectively captures attention and […]
Lion & Lion Spearheads U Mobile’s Social Media Transformation Towards 5G Leadership
By The Malketeer In a bold move to fortify its digital presence and solidify its stance as Malaysia’s premier 5G network provider, U Mobile has appointed Lion & Lion, as its digital agency partner. This collaboration heralds a new era for U Mobile as it endeavours to further expand its brand outreach and captivate a wider […]
Anointing the Marriage of Artificial and Human Intelligence in Today’s Marketing
By The Malketeer Amidst the excitement of AI-driven innovations, there lies a critical concern: the risk of AI making us intellectually complacent. As marketers, we must recognise that while AI enhances efficiency, it is human intelligence that imbues marketing efforts with meaning and resonance. Artificial intelligence has undoubtedly reshaped the marketing terrain, offering unparalleled insights into […]
