Fishermen Integrated and PETRONAS Represent Malaysia at The Prestigious Webby Awards in New York
Fishermen Integrated announced today that it has been nominated for Best use of video or moving image for Websites and Mobile Sites – feature and design in the 28th Annual Webby Awards. Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and […]
Green is Red Hot and Cooking!
CEOs wish you eat your greens and buy green too! Analysis of earning calls across 4000 global organisations indicate that sustainability as a theme is growing in CEO conversations both in terms of volume and importance. It’s high time. Gen X has plundered the earth, but Gen Y and Gen Z care about its future. […]
Marketer’s Guide to Project Reviews with AI
Prompt engineered by Go-To-Market Strategist Indhran Indhraseghar. 100% written by AI. 0% human edited. As a marketing leader, you know the challenges of trying to anticipate everyone’s reactions and critiques before presenting a new project or idea. It’s easy to get caught spinning in circles, second-guessing yourself instead of refining your vision. But what if […]
INNOVATE OR EVAPORATE
To those that knew him, Gerald Miranda’s Corporate motto was ‘Innovate or Evaporate’. It has been over a month since industry icon, Gerald Miranda, Founder of Invictus Blue – Asia’s first media agency and one of Malaysia’s most prominent media brands, passed away. His son, Keith Miranda, assumes the role of President of Invictus Blue […]
Mirinda’s first-of-its-kind Raya film sparkles in a sea of festive sameness
It’s that time of the year again when the dulcet tones of Sudirman croon ‘Selamat Hari Raya’ over the airwaves, and brands and advertising agencies vie for the most poignant and heartstring-tugging film. It’s refreshing (pun intended) that ETIKA’s Raya film for Mirinda embraced the importance of family and traditions with nary a teary eye. […]
Changing the Narrative is Now the Game Changer in Modern Marketing: Seize Opportunities at the Marketing Conference & Festival 15-16 May 2024
By The Malketeer The one truth that remains constant in marketing is the power of storytelling. Businesses are discovering that by reshaping their stories, they can capture attention, build trust, and drive engagement like never before. Authenticity Reigns Supreme In an era of skepticism and information overload, consumers crave authenticity. They yearn for genuine connections with […]
Cannes Lions Introduces Lions Creators
By The Malketeer The Cannes Lions International Festival of Creativity has long been a bastion of innovation and inspiration in the marketing world. This year, it is set to elevate its offerings with the introduction of Lions Creators, a dedicated forum aimed at fostering collaboration and learning within the burgeoning creator economy. Scheduled to take place […]
EYE Indonesia Taps Broadsign to Reimagine Regional OOH Offering
Out-of-home (OOH) advertising solutions provider EYE Indonesia today announced that it has adopted the Broadsign Platform to expand its capabilities for media buyers across the region. Part of the EMTEK Group since 2016, EYE Indonesia oversees the conglomerate’s OOH media division, offering customers a comprehensive range of OOH campaign options, including traditional and programmatic media […]
KFC embarks on the journey that transcends time in search of the meaning of family in its latest Raya film.
In life, we all walk a similar path, facing loss along the way. As time ticks on, we are often afraid of losing what we hold dear. KFC’s new release, Landasan Kenangan, explores this theme in a poignant way, following a grieving mother and her daughter on a journey back to their kampung for Raya. […]
MBCS & PREGO SHOW MUMS BRINGING OUT THEIR INNER MAK-STER CHEF FOR THE RAYA FESTIVE SEASON
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced the latest Prego film in conjunction with the upcoming Raya festive season. The ‘Rasa Raya Epik’ campaign, meaning an epic taste of Raya, features a film titled ‘Mak-ster Chef’, with a play on the famous Masterchef series. The film shows how easy it is to […]
