Trapper Group proudly secures its position as the 4th best Media Agency in Malaysia
Trapper Group proudly secures its position as the 4th best Media Agency in Malaysia, and is also ranked 16th best Independent Media Agency amongst 67 agencies across 30 countries, making Trapper the only Malaysian Agency recognized in the latest global rankings report by RECMA. In the realm of media agency performance in Malaysia, Trapper Group […]
For Navin, Bernard, Jasmine, Andrew, KJ, Ginny, Noreen, May Ling, Fernie, and more
This stuff you already know, but for the benefit of readers, here are 9 things every telco marketer can’t miss about AI. 1. AI for network automation: Automation and AI can help telecom optimise network performance, reduce downtime, and improve the quality of service. With the help of Radio Intelligent Controller (RIC), network operators can manage […]
The Clan awarded creative agency role for Ikano Centres
Following a pitch in late 2023 involving multiple participants, regional retail and property company Ikano Centres has appointed independent creative agency The Clan. This role entails brand and comms work for the various outlets under the Ikano Centres portfolio. The IKEA-anchored Ikano Centres are part of the Ikano Retail group. In Malaysia they’re comprised of […]
Dentsu Malaysia appoints Winnie Chen-Head as Managing Director of Media
Dentsu has appointed Winnie Chen-Head as Managing Director, Media, dentsu Malaysia, where she will be responsible for further driving the transformation and innovation of the network’s Media practice in the market. Winnie will report to Audrey Chong, CEO, dentsu Malaysia. A marketing strategist with over 23 years’ experience, Winnie joined dentsu Malaysia in 2021 as […]
Dentsu Decodes the Evolution of Friendships Across Asia
Dentsu is pleased to launch its latest whitepaper, ‘Exploring Future Insights’, a comprehensive study on the evolving concept of friendship from the perspective of Gen Z across seven Asian markets – Japan, Taiwan, Indonesia, Thailand, Vietnam, The Philippines and Malaysia. The 150-page report is published by dentsu Youth Research Unit, Wakamon, a planning and creative […]
Marketing Conference & Festival 2024: Debunking AI Myths in Marketing, Advertising and Public Relations
By The Malketeer In recent years, Artificial Intelligence (AI) has become a pivotal force across industries, reshaping traditional approaches and propelling innovation. Yet, in the spheres of marketing, advertising, and public relations (PR), misconceptions, fears and lingering hesitations persist. Let’s debunk these myths and explore why embracing AI tools is paramount, backed by research, data, and […]
IQNET SR10: NURTURING SUSTAINABLE BUSINESS PRACTICES FOR A POSITIVE FUTURE
The corporate landscape is undergoing a profound transformation, with a heightened focus on social responsibility. Leading the paradigm shift is the IQNET SR10 Social Responsibility Certification introduced by SIRIM QAS International, a division of SIRIM Bhd. This certification stands as a pivotal stride towards fostering sustainable corporate practices, not only allowing businesses to demonstrate their […]
Grab and Jaya Grocer Elevate Retail Media Advertising in Malaysia Through O2O Integration
Grab unveils its latest collaboration with Jaya Grocer, Malaysia’s leading mass-premium supermarket chain. Now, fast-moving consumer goods (FMCG) brands retailing under Jaya Grocer can leverage GrabAds, Grab’s advertising arm, for a unified omnichannel advertising solution. This marks the seamless integration of GrabMart’s online retail presence with Jaya Grocer’s offline presence comprising 50 physical stores across […]
Marketing Conference & Festival 2024: Riding the AI Marketing Tsunami of All Times like Never Before!
By The Malketeer Will marketing agencies and practitioners, sink or swim with the epochal transformative waves of AI’s Marketing Tsunami? In the tumultuous seas of today’s digital world, marketing is undergoing a seismic shift, propelled by an unstoppable wave of technology. At the forefront of this revolution stands artificial intelligence (AI), a juggernaut poised to redefine […]
Marketing Conference & Festival 2024: Can Deepfakes and Artificial Intelligence Manipulate the Advertising Industry?
By The Malketeer In the landscape of advertising, traditional methods are swiftly being tampered by technological advancements, ushering in an explosive era of “synthetic ads,” or ads comprising content based on the artificial and automatic production and modification of data. These ads, generated through sophisticated AI techniques like deepfakes and generative adversarial networks (GANs), blur the […]
