Marketing Conference and Festival 2024: Heineken’s Gen AI Chatbot is Unlocking Insights in the Beverage Industry
By The Malketeer In today’s fast-growing business landscape, companies across various industries are embracing cutting-edge technologies to gain a competitive edge. Heineken, one of the world’s leading beverage companies, is no exception. By integrating a generative AI chatbot into its cloud platform, Heineken has revolutionised its approach to market research, customer insights, and decision-making processes. The […]
Marketing Conference & Festival 2024: Are GenAI Chatbots really helpful or just hype?
By The Malketeer In an era where technology continues to redefine the landscape of customer service and support, the emergence of Generation AI (GenAI) chatbots marks a pivotal moment in the evolution of automated assistance. These advanced conversational agents are not just here; they’re transforming the way businesses engage with their audience. But amidst the buzz […]
TOP 10 winners for the Experts’ Choice Awards Raya TVC 2024
The advertising firms that submitted their TV commercials tried their best to make sure that the viewers were not only delighted but also grasped the message, which in this case, was the significance of Hari Raya. Making a decision was difficult because all agencies submitted exceptional TVCs that fit the topic. The Hari Raya TVCs […]
What Chat, Tiffany, Karen, San Ki, Ngai Yuen and Imun already know….
10 ways AI can benefit FMCG marketers…. 1. Data Analysis: AI algorithms can swiftly process vast amounts of consumer data, enabling marketers to uncover valuable insights into consumer preferences, behaviours, and trends. 2. Personalisation: AI-powered recommendation engines and personalisation algorithms allow FMCG marketers to tailor marketing messages and product recommendations to individual consumers, enhancing engagement and […]
MARKETING Weekender – Issue 404
Read issue 404 now! WEB: http://hams.top/404 PDF: http://hams.top/404w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Astro works with Talon Creative to bring families close together this Raya with an All-Star Raya Film.
The Raya season brings with it the anticipated flood of Aidilfitri ads. This year however, Talon Creative, in collaboration with Astro is doing something a little different with the film Ada Apa Dengan Masa. The film is filled to the brim with over 30 Malaysian stars, coming together in an entertaining piece for the season. […]
Carlsberg and Grab Forge Strategic Partnership to Revolutionise Brand Engagement Across Southeast Asia
By The Malketeer Carlsberg Asia and Grab recently inked a Memorandum of Understanding (MoU) to establish a strategic partnership aimed at boosting brand awareness and engagement through GrabAds, the advertising arm of the Grab app. Set to launch in the second quarter of 2024, this partnership will roll out across four key Southeast Asian markets: Cambodia, […]
MOSTI Launches Groundbreaking AI Sandbox Pilot Programme to Propel Malaysia’s Technological Advancement
The Ministry of Science, Technology, and Innovation (MOSTI) has launched the Artificial Intelligence (AI) Sandbox Pilot Programme, signalling a strong dedication to advancing AI technology through partnerships with government bodies and industry stakeholders. Minister Chang Lih Kang highlighted the significance of this initiative, emphasising its pioneering nature as a collaboration between the National Technology Innovation […]
Hong Leong Bank and MIDA Forge Strategic Alliance to Propel Malaysia As Prime Investment Destination
By The Malketeer In a significant move to fortify Malaysia’s investment ecosystem, Hong Leong Bank(HLB) and the Malaysian Investment Development Authority (MIDA) have signed a significant collaboration, aimed at providing robust financing and banking services for businesses eyeing the Malaysian market. This strategic partnership not only seeks to bolster the nation’s SMEs and commercial sectors but […]
Marketing Conference & Festival 2024: How Neuro AI is Transforming Brand Building with Surgical Precision
By The Malketeer In today’s hyper-competitive marketplace, where consumers are bombarded with countless brand messages every day, standing out and making a lasting impression is becoming intensely more challenging than ever. Traditional methods of brand building often rely on demographic data and market research in understanding consumer behaviour. However, with the emergence of Neuro AI (Neuroscience […]
