Marketing Conference & Festival 2024: The Future of Marketing belongs to Click Whisperers who speak of Human Connection in the AI Era.
By The Malketeer Deadlines loom, analytics dashboards blink incessantly, and the pressure to deliver quantifiable results weighs heavy. In this crazy, data-driven world of marketing, is there a danger of soft skills falling by the wayside? Are we nurturing a generation of “click whisperers” – masters of the ad campaign but fumbling communicators and collaborators? Rise […]
Marketing Conference & Festival 2024: How Brands Are Thriving in the Age of AI-Empowered Consumers
By The Malketeer The digital world is being reshaped by the rapid advancement of artificial intelligence (AI) technology. What was once considered science fiction is now a reality that’s transforming how consumers interact with brands. From hyper-personalised product recommendations to AI-generated marketing content tailored to individual preferences, we are witnessing the rise of the “GenAI” consumer […]
THE SHOUT GROUP AND 7-ELEVEN TEAM UP TO DELIVER A HIP-HOPPING NEW BRAND CAMPAIGN
Earlier this year, FCB SHOUT the creative arm of Malaysian owned and operated creative services collection – THE SHOUT GROUP won the pitch to create a new brand campaign for 7-ELEVEN Malaysia. With 7-ELEVEN looking to regain relevance in the hearts and minds of a new generation of Malaysian consumers starting this year, FCB SHOUT […]
Southeast Asia marketers set to prioritise investment in retail media networks
Advertising spend on Retail Media Networks (RMNs) in Southeast Asia is projected to hit US$4.7 billion by 2030, underscoring the increasing significance of RMNs as a pivotal channel for advertising by marketers in the region. This is based on the latest study by GrabAds, the advertising arm of Southeast Asian superapp Grab, and Kantar, one […]
Marketing Conference & Festival 2024: Forget Everything You Knew About Marketing – The AI Revolution is Here!
By The Malketeer In the constantly evolving landscape of marketing, one phrase resonates louder than ever: “Forget everything you knew about marketing.” Why? Because the AI revolution is here, fundamentally reshaping the way businesses understand, engage, and convert their audience. As AI technologies continue to mature, they are unlocking unprecedented opportunities for marketers to create more […]
Marketing Conference & Festival 2024: A Future Where Artificial Intelligence Serves Humanity Ethically and Equitably
By The Malketeer As artificial intelligence (AI) continues its rapid evolution, the year 2024 marks a critical juncture where the trajectory of AI trends presents both unprecedented opportunities and formidable challenges. The pivotal question facing marketers today is not just about leveraging AI for innovation but also about doing so responsibly. In the realm of AI, […]
Amy, Melati, Linda, Emily and Renda are very excited about this…
0 ways AI can benefit F&B marketers…. 1. Menu Personalisation: AI-powered recommendation systems analyse customer preferences and purchasing behaviour to personalise menu offerings, increasing customer satisfaction and driving sales. 2. Inventory Management: AI algorithms forecast demand, optimise inventory levels and minimise waste by analysing factors such as seasonality, weather patterns, and historical sales data. 3. Supply […]
GrowthOps helps Unifi launch its new UNI5G Family Plan with an innovative web series
GrowthOps Asia seeks to bridge the generational divide with a new campaign for Malaysian Telecommunications brand, Unifi, to launch their new Unifi Mobile’s UNI5G Family Plan. Created by TM’s Digital Creative partner, GrowthOps Asia, the web series titled “Macam Macam Gaya Hidup, Sama Sama Keluarga”, highlights that despite generational differences, most Malaysian families can agree that […]
Turning the spotlight on brands through Visible Brand Actions™
WHEN THE WORLD ZIGS, THEY ZAG. In a time when branding can sometimes feel predictable, Sambal Lab has etched a legacy of innovation and impact by embracing the unconventional in the realm of branding and experiential marketing. And it’s all done by focusing on building deep emotional connections with their audiences. What began as a […]
Marketing Conference & Festival 2024: Experience the Magic of AI in Hyper-Targeted Local Market Advertising
By The Malketeer In today’s business landscape, dominating local markets requires a nuanced approach that goes beyond traditional advertising methods. Whether you’re a small business targeting a specific neighbourhood or a national brand aiming to expand into local markets, understanding the unique dynamics and leveraging advanced tools like artificial intelligence (AI) can be game-changers. Here’s how […]
