GfK’s Radio Audience Measurement is the Single Measurement in Malaysia
GfK’s Radio Audience Measurement (RAM) is the single radio audience measurement for Malaysia’s market, as appointed by Commercial Radio Malaysia (CRM). Prior to this, CRM has awarded GfK a three-year contract from 2022 to 2024 to continuously provide RAM in Malaysia. This marked CRM and GfK’s third collaboration since 2016. A single radio audience measurement […]
Din is never done with advertising.
Khairudin Rahim has exited the marketing communications industry, which he has been a part of for nearly 5 decades. But you can never take the advertising out of him. We call him Din, with much affection. And he is the rare Khairudin I know with only one D in his name. Khairudin steps down as […]
Members of the Malaysian Digital Association (MDA), don’t need to read this
Because you are already aware of how important AI is, as you proudly lead the way to excellence in our industry. You will surely show up at the Malaysian Marketing Conference & Festival 2024 on Artificial Intelligence. After all, AI your domain. And can’t be missed. To add to your impressive institutional knowledge, you will […]
MARKETING Weekender – Issue 405
Read issue 405 now! WEB: http://hams.top/405 PDF: http://hams.top/405w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Google Joins the Malaysian Marketing Conference and Festival 2024
By The Malketeer Google, a prominent player in the digital revolution, is poised to make a significant impact at the upcoming Malaysian Marketing Conference & Festival 2024. Spearheading this charge is Ms. Jia Wen Chuah, the Head of Industry for Consumer-Packaged Goods (CPG), Retail, and Agency at Google Malaysia. Scheduled to grace the stage as a […]
Tune Talk Goes All-in on AWS to Delight Customers with Cloud-First Strategy and Artificial Intelligence Solutions
Tune Talk, Asia’s fastest-growing Mobile Virtual Network Operator (MVNO), is pleased to be Malaysia’s first MVNO to announce that it is all-in on Amazon Web Services (AWS), an Amazon.com company, to optimize its network services and reimagine the end customer experience by embracing innovation with a cloud-first strategy. Tune Talk aims to digitally disrupt the […]
What are Sani, Siti, Zalman, Chayenne, Eric and Shazlina up to?
10 ways AI can benefit marketers in the Financial Services category…. 1. Personalised Recommendations: AI algorithms analyse customer data to deliver personalised product recommendations and financial advice, enhancing customer satisfaction and driving conversion rates. 2. Fraud Detection: AI-powered fraud detection systems analyse transactional data in real-time to identify suspicious activities and prevent fraudulent transactions, safeguarding […]
Marketing Conference & Festival 2024: Wielding the Power of AI and Agile Marketing in Elevating Customer Experience
By The Malketeer In today’s hyper-connected world, customers expect nothing less than seamless, personalised brand interactions across every touchpoint. Meeting these heightened expectations is a daunting task, but one that marketers must conquer to thrive in the modern landscape. Fortunately, the integration of artificial intelligence (AI) and agile marketing practices offers a potent solution, empowering marketers […]
Marketing Conference & Festival 2024: Is Your Customer Data AI-Ready for the Future?
By The Malketeer In the rapidly evolving landscape of customer relationship management (CRM), artificial intelligence (AI) is poised to revolutionise the way businesses interact with their customers. Leading CRM platforms like Salesforce, Dynamics, Zoho, and HubSpot are already introducing groundbreaking AI features for autonomous chats, automatic campaign launches, product suggestions, and sentiment analysis. Ensuring Customer Data […]
Google Postpones Third-Party Cookie Phase-Out Once Again
By The Malketeer In a move heralded as a significant step towards enhancing user privacy, Google has announced its intention to begin phasing out third-party cookies in Chrome, with plans to commence the process in early 2025. Originally slated for completion by the end of 2024, the revised timeline reflects Google’s commitment to ensuring a smooth […]
