Havas Malaysia Awarded Costa Coffee’s Integrated Mandate
Costa Coffee, the renowned British coffeehouse chain has awarded its integrated mandate to Havas Malaysia. Havas Malaysia’s proven expertise in social media, robust digital capabilities, and a well-defined strategic vision in creating an engaging consumer journey tailored for the Malaysian audience played a pivotal role in securing this significant win. This achievement follows Havas Malaysia’s […]
Come what May
BY THE HAMMER Last month, my COO Vishnu and I sat down to curate an event never done before in our industry. We asked ourselves why this Conference & Festival format had not been done at a scale we had in our minds. The answer was quite simple: if it could be done, it would […]
THE HIDDEN THREAT OF BRAND SABOTEURS AND THE WEAPONISATION OF SENSITIVE PACKAGING
By The Malketeer In the realm of modern business, competition can be cutthroat. As companies vie for market share and consumer loyalty, they often resort to various strategies to stay ahead. However, amidst the conventional tactics lies a more insidious threat – the actions of brand saboteurs. These individuals or groups target companies with malicious intent, […]
DUREX’S COME RUN 2024
This April Fool’s Day, Durex Singapore presents Come Run, an adults-only night run set to take place on 6 September 2024 (69). Described by Durex as being the most satisfying run of the year, Come Run invites couples to come together and finish together. Runners can choose between two runs, a 6 or 9 kilometre […]
