The Ripple Effects of Brand Boycotts: Analysing KFC’s Closure of 108 Outlets in Malaysia
By The Malketeer In recent months, Malaysia has been witnessing a profound economic repercussion triggered by a persistent pro-Palestine boycott of US-linked businesses, with KFC being the latest brand casualty. QSR Brands, the operator of KFC franchises in Malaysia, has announced the temporary closure of approximately 20% of its outlets, citing challenging economic conditions and the […]
“SENYUM TOUR” CELEBRATES CUSTOMERS BY CREATING SMILES AND CONNECTING HEARTS
AEON kicked off its Senyum Tour roadshow at AEON Mall Bukit Tinggi, Klang, commemorating AEON’s 40th Anniversary this year. This roadshow offers various engagement activities for customers, along with special promotions and exclusive deals for visitors at AEON Mall. The Senyum Tour at AEON Mall Bukit Tinggi, which took place on Saturday, 25th April, was […]
Chayenne Tan Joins MRTC to Drive Non-Fare Revenue Growth
Mass Rapid Transit Corporation (MRTC) has tapped prolific award-winning marketer Chayenne Tan as its new General Manager of Product Development and Digital Marketing. Chayenne, the Marketing Magazine’s winner of the Gold Award for ‘Best Marketer in Influencer Marketing‘ at the Malaysian CMO Awards 2021, previously won the Gold award for ‘Best Marketer in Data & […]
Marketing Conference & Festival 2024: AI is the Ruthless Disruptor that’s Reshaping the PR Game
By The Malketeer In the blood-soaked battleground of public relations (PR), a technological grim reaper has arrived – artificial intelligence (AI). This unrelenting force is utterly annihilating traditional PR methods, leaving a trail of obsolete practices in its ruthless wake. PR agencies now face an ultimatum: Unshackle themselves from antiquated human limitations by embracing AI’s cold […]
Chariot Agency puts their money where their mouth is to promote people-first culture
Chariot Agency is set to showcase its talents to Malaysians. Not through a pitch, campaign, or piece of work though. No. Chariot Agency is bringing its talents to the 2024 iteration of Kuala Lumpur Illustration Fair (KLIF). Going by the Chariot Collective during the festival, they are set to open a booth that features The […]
Marketing Conference & Festival 2024: How AI is Shattering Boundaries Between Creator and Audience
By The Malketeer In the domain of content creation, artificial intelligence (AI) is poised to shatter boundaries and redefine what’s possible. From interactive storytelling to personalised entertainment, AI is ushering in a new era where the lines between passive consumption and active participation blur. As AI agents become increasingly sophisticated, they will seamlessly integrate cutting-edge tools, […]
Marketing Conference & Festival 2024: Brand Lessons from Subcultures Powered by AI
By The Malketeer Subcultures represent unique microcosms, each with its own distinct set of values, preferences, and identities. From punk rockers to gamers, these subgroups not only shape popular culture but also offer invaluable lessons for brands seeking to connect with diverse audiences in meaningful and authentic ways. By understanding and embracing the nuances of subcultures, […]
Marketing Conference & Festival 2024: AI Is Everywhere You Look – Omnipresent and Omnipotent
By The Malketeer Marketing teams are inundated with the “next big thing” in technology. AI (Artificial Intelligence) is more than just hype – it’s a revolution poised to transform every aspect of marketing. It is omnipresent and fast-becoming omnipotent! Remember ChatGPT, the AI chatbot that took the internet by storm? It’s just the tip of the […]
Havas Malaysia aims to create a meaningful difference for brands with bold and innovative campaigns
Nizwani Shahar, Donevan Chew and their team want to put Malaysia back on the creative world map. Give them five minutes, and Nizwani Shahar and Donevan Chew of Havas Malaysia can put a smile on your face as they spark innovation with creative ideas in everything they do. While they may be creative magnates in […]
Pearls of Wisdom
I write again because, I guess, I am honour-bound to put a little positive flesh on the crumbling bones of my deprecating preachiness regarding the demise of JWT. In my own humble way, perhaps I am obliged to prise open the oyster. To begin, let me share my particular favourite and a spectacular thing accomplished […]
