BRAND POWER: REWRITING THE NARRATIVE OF GENDER EQUALITY
By The Malketeer The advertising industry is undergoing a transformative journey, challenging traditional norms and rewriting the narrative surrounding gender equality. Brands, once confined to stereotypical portrayals of men and women, are now using their influence to reshape societal perceptions and champion inclusivity. This shift represents a significant departure from the past, where gender stereotypes were […]
TOURISM MALAYSIA AND MASTERCARD SET TO REDEFINE TRAVEL EXPERIENCE FOR VISIT MALAYSIA YEAR (VMY) 2026
By The Malketeer In a groundbreaking collaboration, Tourism Malaysia and Mastercard have joined forces to revolutionise the traveller experience and boost outreach efforts leading up to Visit Malaysia Year (VMY) 2026. Unveiled during a Memorandum of Collaboration (MOC) exchange ceremony, the partnership designates Mastercard as Tourism Malaysia’s Exclusive Payment Partner, with a strategic emphasis on elevating […]
OpenAI announces new board members, reinstates CEO Sam Altman
Sam Altman, the CEO of OpenAI, has a seat at the table — or board, rather — once again. OpenAI today announced that Altman will be rejoining the company’s board of directors several months after losing his seat and being pushed out as OpenAI’s CEO. Joining him are three new members: former CEO of the Bill and Melinda Gates […]
CIMB Strengthens its Group Brand & Marketing Team
CIMB Group, one of ASEAN’s leading banking groups is pleased to announce the appointment of Toni Darusman as Group Chief Brand & Marketing Officer following a strategic review of the brand & communications functions to strengthen the Brand & Marketing team. Toni is no stranger to the CIMB Group, having helmed the Marketing, Brand and […]
CelcomDigi’s CEO Series offers insight into 5G potential for Malaysian firms
CelcomDigi Bhd hosted its initial 2024 instalment of the MY5G CEO Series, bringing together a diverse group of industry leaders and decision-makers on Thursday. It discussed the potential created by the integration of 5G, artificial intelligence (AI) and cloud computing in propelling the evolution and expansion of Malaysian businesses The session provided practical insights into […]
How media owners EYE Indonesia is shaping out-of-home media in the region
Out-of-home advertising isn’t a new trend in the Indonesian market. Still, recent advancements in technology—namely, the ability to deliver personalized, contextual content—have ushered in a new era of possibilities for advertisers. With an in-depth understanding of the Indonesian market and its intricacies, EYE Indonesia is leading the charge in shaping the out-of-home landscape, delivering custom […]
myTukar calls out Carsome for “unethical” marketing tactic of incentivising 5-star reviews
On February 29, car selling platform myTukar published an open letter to their competitor Carsome, addressing it to the unicorn startup’s CEO Eric Cheng. According to the letter, myTukar noticed and alleged that Carsome has a “long practice” of incentivising five-star reviews by rewarding such reviewers with prizes or the potential of prizes. “We believe this goes against ethical advertising […]
MARKETING Weekender – Issue 399
Read issue 399 now! WEB: http://hams.top/399 PDF: http://hams.top/399w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
She Speaks Power highlights self-made women this International Women’s Day
In honour of International Women’s Day, She Speaks Power, a networking platform by Naga DDB Tribal, launches an Instagram directory spotlighting self-made women. The directory features female entrepreneurs from Kuala Lumpur to Kuala Terengganu, spanning wellness, fashion, F&B, and even a surf school based in Cherating, Pahang. This diverse lineup of women is aligned with […]
“IN INDIA, YOU CAN FIND INNOVATION EVERYWHERE – EVEN IN THE PREPARATION OF A SIMPLE CUP OF TEA,” BILL GATES
By The Malketeer In an unexpected turn of events, a recent video featuring Mircosoft founder and tech magnate,Bill Gates, and the internet sensation, Dolly Chaiwala, has set social media ablaze with a wave of humour and witty commentary. The collaboration has not only taken many by surprise but has also become the source of amusing responses […]
