A General and a Gentleman
I have known Gerald Miranda for a long, long time. His death recently sent shock waves though the industry bringing back a flood of memories to many. He was an entrepreneur, boss, colleague, innovator and sometimes provocateur. He has graced the pages of this magazine and even our covers in 1999 and 2006. His passing at […]
THREADING THE MURKY WATERS OF ONLINE ADVERTISING – THE BATTLE AGAINST BAD ADS
By The Malketeer In the vast landscape of short-form video platforms and digital spaces, consumers are constantly bombarded by a barrage of advertisements. However, not all ads are created equal, and a recent report from Forrester sheds light on the pervasive issue of “bad ads” and their detrimental impact on the effectiveness of well-thought-out marketing campaigns. […]
NAVIGATING UNCERTAINTY AND CHAOS IN MARKETING: STRATEGIES FOR SUCCESS
By The Malketeer In the ever-evolving landscape of marketing, uncertainty and chaos are often par for the course. From rapidly changing consumer preferences to unpredictable market shifts, businesses constantly find themselves navigating through turbulent waters. However, amidst this chaos lies immense opportunity for those who can adapt and innovate. Let’s explore strategies for navigating uncertainty and […]
THE RISE OF THE FRACTIONAL CMO IN POST-PANDEMIC MARKETING: ARE MALAYSIAN BUSINESSES READY?
By The Malketeer In the wake of the global pandemic, businesses have been forced to adapt rapidly to new challenges, from shifting consumer behaviours to the accelerated digital transformation of industries. Amidst this upheaval, the role of the Chief Marketing Officer (CMO) has undergone a profound transformation, giving rise to the emergence of the Fractional CMO […]
Oops, they did it again! Ampersand Advisory ranks in the list of 500 high-growth enterprises in Asia for 2024, for the second year in a row!
Ampersand Advisory, a leading agency in Malaysia, has been listed as one of 14 Malaysian companies that have made it to the Financial Times Statista High-Growth Companies Asia Pacific 2024. This is the second time that Ampersand Advisory has made the list, having figured in 2023 as well. In the list published online on 13th […]
Astro Media Solutions Launches Its New Audience-Centric Hub
Astro Media Solutions (AMS), a leading media solution provider, is proud to announce the launch of its newly revamped online storefront. The new storefront is a comprehensive information hub providing advertisers with audience-centric and digitally-forward advertising solutions. This new hub is designed to help advertisers gain vital insights in the same way as how they […]
ON THE GO: FROM DOWN UNDER TO GLOBAL HEIGHTS
The GO Group, Asia’s leading independent media and communications consultancy network headquartered at Malaysia’s GO Communications, just got bigger. The group has announced a new addition into its fold of affiliated agencies. The strategic alliance with Banksia (formerly Michelson Alexander), one of Australia’s foremost full-service strategic communications firms, marks a pivotal moment as the GO […]
GenZquad Podcast: Episode 2
The episode 2 of GenZqyad Podcast series uncovers the psychology, sentiments and rational behind why GenZ decides to ‘Cancel’ certain brands, personalities and causes. The fun lighthearted banter aims at debunking the ‘jump on the #hatetrain social media’ mindset. Come dive in to. know how brands are expected to walk the thin line between accountability […]
Pos Malaysia Celebrates International Women’s Day with Week-Long Empowering Forums and Activities For Employees and Customers
Charles Brewer, Group Chief Executive Officer of Pos Malaysia seen here taking a photo with Pos Malaysia employees In celebration of International Women’s Day on 8th March, Pos Malaysia organised a week-long series of activities and forums, dedicated to empowering women, advocating for gender equality, and inspiring inclusivity. The festivities kicked off at Pos Malaysia’s […]
THE BOLD FRONTIER OF PUBLIC RELATIONS: EMBRACING TECHNOLOGY AND TRENDS IN MALAYSIA
By The Malketeer In the competitive world of Public Relations (PR), where change is the only constant, professionals are on a perpetual quest to stay ahead of the curve. The landscape of PR has undergone a metamorphosis in recent years, fueled by technological advancements and innovative strategies. While traditional PR practices persist as the bedrock of […]
