THE ART OF COMBATTING MARKETER BURNOUT
By The Malketeer Marketer burnout is an all-too-common adversary that can undermine creativity, productivity, and overall well-being of even the most talented individual. Let’s face it – marketers perpetually face intense pressure to deliver sterling results amidst tight deadlines, shifting trends, and brutally demanding expectations. As a result, burnout has become a prevalent issue, affecting individuals […]
Unveiling the Shadowy Threat: Role of the Deep State and Dark Forces in Brand Sabotage?
By The Malketeer In the intricate web of global commerce, brands stand as pillars of trust and reliability. They represent not just products or services but embody values, promises, and reputations. However, lurking in the shadows, there exists a perilous threat – the clandestine involvement of the deep state and dark forces in sabotaging brands. This […]
Putting Malaysia on the map
By THE HAMMER For almost four years and more, Professor John Doody Chacko spoke about nothing but hosting the IAA World Congress in Malaysia. The man was fixated, and tenacious. He hijacked almost all of our social get togethers with the same topic for years. I won’t hazard what his family had to endure. He […]
THE GLORIFIED SALESMAN: STARK REALITY BEHIND SOCIAL MEDIA INFLUENCERS
By The Malketeer The true test of an influencer’s survival lies in their ability to foster genuine connections with their audience built on trust and transparency. In an age of social media dominance, influencers reign supreme, seemingly effortlessly accumulating fame and wealth with every post. However, beneath the façade of filters and meticulously crafted personas lies […]
MARKETING Weekender – Issue 400
Read issue 400 now! WEB: http://hams.top/400 PDF: http://hams.top/400w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Beyond Constrained Smiles: The Paradox of Restricted Creativity
BY CLAUDIAN NAVIN STANISLAUS – PRESIDENT, MALAYSIAN ADVERTISERS ASSOCIATION Within the storied halls of the Louvre, a sanctuary of history and artistry, where grandeur and magnitude often command attention, lies an enigmatic smile immortalized on a canvas measuring 30 by 21 inches — arguably the most celebrated of all. It’s a testament to a paradox […]
Spikes Asia announces 2024 winners including the Special Awards and Young Spikes Competition winners
Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed the Grands Prix and Special Award winners for 2024 this evening. Australia saw the highest number of Grands Prix at eight, including five Grands Prix for ‘FitChix’, for Honest Eggs Co., entered by VML, Melbourne. Japan took home six Grands […]
THE ERA OF BLIND LOYALTY TO TECH GIANTS MAY BE COMING TO AN END – A TIME OF SKEPTICISM AND DISCERNMENT IS DAWNING
By The Malketeer Google has long reigned supreme, wielding its influence over everything from search engines to email services with an air of invincibility. However, recent missteps with its AI product, Gemini, have revealed a chink in Google’s armour, challenging the perception of infallibility that has long surrounded the company. The Fall of Google’s Gemini: A […]
EMBRACING SUSTAINABLE ADVERTISING: PAVING THE WAY FOR A GREENER FUTURE
By The Malketeer In today’s world, the responsibility to address pressing global issues falls not only on governments and activists but also on businesses and industries. Among these, marketers wield a unique power to influence consumer behaviour and shape the narrative surrounding critical issues like climate change. It’s no longer a moral imperative for marketers and […]
Applications Now Open for The Marketing Academy APAC 2024 Fellowship Program
The Marketing Academy APAC CMO Fellowship Program is an 8-month board level mentoring, coaching and executive development program, geared to developing today’s Chief Marketing Officers into tomorrow’s CEOs. Now in its 11th year in Europe, and 4th year in the US, the Fellowship Program has transformed the careers of world-leading Chief Marketing Officers and boasts […]
