Neurodiversity in Marketing: Fostering Meaningful Connections
By The Malketeer In today’s highly competitive world of marketing, where understanding consumer behaviour is critical, there’s a growing recognition that embracing neurodiversity can lead to deeper insights and richer innovation. As marketers, it’s crucial to realise that not everyone’s brain works in the same way. By acknowledging and accommodating neurodivergent perspectives, marketers can create more […]
MARKETING Weekender – Issue 401
Read issue 401 now! WEB: http://hams.top/401 PDF: http://hams.top/401w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Mothers are Women, Too!
Changing Women’s Role in Society Women manage multiple roles and being a mother is just the tip of the iceberg. Financial provider, spouse, teacher, chef, counselor…are all the other roles she manages in parallel. These changing roles have been driven by more women joining the workforce, doubled in the last 30 years, primarily with the […]
Relentless Pursuit of Excellence is the Key to Agency Business Growth
By The Malketeer The brutal truth is that the pursuit of excellence emerges as a pivotal strategy for sustainable growth and success. Focusing on excellence not only sets agencies apart from their competitors but also cultivates a culture of innovation, client satisfaction, and long-term viability. Let’s delve into how prioritising excellence can help accelerate growth for […]
Taylor’s Hari Raya Film Redefines Modern Parenthood and Family Roles
Taylor’s University unveils its latest Hari Raya festive film, ‘Suami Mithali’. The film showcases the institution’s dedication to thought-provoking storytelling, this time delving into yet another unexplored modern issues. ‘Suami Mithali’ boldly challenges cultural expectations by portraying the unconventional dynamics of a modern family. In this narrative, the husband Fauzan, traditionally viewed as the breadwinner, […]
L’OREAL THAILAND’S UVD INVISIBLE SERUM LAUNCHES WITH OOH & DIGITAL CAMPAIGN BY MCCANN WORLDGROUP
McCann Worldgroup Thailand agencies, McCann, MRM And CRAFThave worked together to launch an ambitious digital OOH campaign to raise awareness of L’Oreal’s UVD Invisible Serum in that market. The OOH campaign is running through the months of March and April in the Em District in Bangkok and across the BTS Skytrain and complements an on-the-ground […]
OMD Malaysia and CelcomDigi roll out first mover in-app campaign on Grab
OMD Malaysia and CelcomDigi have rolled out a first mover in-app campaign with Grab that sees the vehicle icon prominently feature CelcomDigi’s logo throughout the user journey – from the booking stage to vehicle arrival and drop-off. Consumers are spending more time on their smartphones today, from shopping and watching videos to booking and waiting […]
Seven’s Lucio Ribeiro on the power of vulnerability, curiosity and resilience for leadership
Seven’s director of digital marketing and innovation, Lucio Ribeiro, has spoken of the power of vulnerability, resilience and mental wellbeing in a powerful episode from the latest series of The Growth Distillery vodcast. Ribeiro opens up on the “dark times” of his life and the challenges he has overcome in his life in the first episode of the […]
UNIVERSAL MCCANN & MUNCHY’S CREAM-O SPREAD HAPPINESS & JOY FOR WORLD HAPPINESS DAY
Universal McCann, the global media agency network of IPG Mediabrands, has developed a campaign with Munchy’s Cream-O in conjunction with World Happiness Day on March 20th. The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aims to connect with individuals at Ramadan bazaars around the Klang Valley to […]
Securing Investment in a Marketing-Sceptical Business: A Marketer’s Guide to Success
By The Malketeer In business-to-business (B2B) marketing, securing investment can sometimes feel like an uphill battle, particularly for companies facing scepticism about the efficacy of marketing efforts. From repositioning marketing as a revenue generator to fostering internal alignment on messaging, the journey to securing investment requires patience, courage, and unwavering determination. Repositioning Marketing as a Revenue […]
