Levi’s Global Campaign Empowering the Next Generation of Change Makers: The Floor Is Yours.
By The Malketeer In a world where cultural movements and societal shifts continuously shape our collective narrative, Levi’s stands as a stalwart symbol of progress and individuality. With a legacy spanning 170 years, the iconic denim brand has consistently evolved, adapting to the changing tides of fashion, culture, and activism. Now, under the stewardship of new […]
Dettol Redefines Cleanliness as an Expression of Love in Ramadan Campaign
Dettol, in collaboration with Havas Malaysia, has launched a heartfelt campaign, “Selangkah Lebih, Selangkah Kasih” (An extra step, an expression of love), to embody the spirit of Ramadan, wherein acts of kindness and compassion intersect with the pursuit of spiritual purity. By promoting good hygiene practices, Dettol endeavors to facilitate a harmonious balance between physical […]
Unveiling the Mystery: “Geng Kubur” A Tale of Friendship, Fear, and Survival
Brand Mania meets Movie Mania “Geng Kubur”, a coming-of-age horror movie that centres around the exploits of 4 teenagers, is set for nationwide release this 25th April, 2024. Imagine this, in the heart of Malaysia’s lush landscape lies a forest shrouded in mystery and tragedy. For Firhan, a young teenager haunted by the memory of […]
4As provides insights into effective marketing campaigns with Effie FastTrack 2024 as precursor to Effie Awards Call for Entries
The Association of Accredited Advertising Agents Malaysia (4As) will offer a training course “Effie FastTrack 2024” to help agencies shape and sharpen their entries for the world’s most coveted marketing communications award. Organised by the 4As since 2008, the Effies are an industry award that rewards achievement in meeting and exceeding marketing communications objectives with […]
How Social Proof Can Cast a Shadow Over Malaysia’s Economy
In the captivating realm of human behavior, few figures loom as large as Solomon Asch, a luminary whose groundbreaking work in social psychology forever reshaped our understanding of conformity. In 1951, Asch orchestrated a social experiment where participants were presented with a simple task: select which of three lines on a piece of paper matched […]
Fish Cheng and Graph Studio push and pull their way to a New Director Lotus Gold at ADFEST 2024
Fishermen Integrated Creative Group Head Fish Cheng (pictured left) and award-winning production house Graph Studio won Malaysia’s only gold at ADFEST 2024 with a New Director Lotus Gold for the original short film ‘Push-Pull’. Originally written by Cheng and produced in collaboration with Graph Studio for The Kancil Sick Six New Directors Challenge at the […]
The fears about Al, Alnalyzed
Most of the doubts and fears about AI can be summarised into 3 buckets: BUCKET 1: “I am scared of AI because it will take away my job.” My response to that: if you are below the age of 50, you do need to worry about the impact of AI in your work life. AI […]
From Humble Beginnings to Sporting Giants: The Inspiring Journey of Castore
By The Malketeer In the fast-paced world of sportswear, where industry titans like Nike and Adidas have long reigned supreme, it takes courage, determination, and a touch of audacity to carve out a niche. This is precisely what Tom and Phil Beahon, two brothers with no prior knowledge of the industry and a mere £25,000 loan […]
The Al race: Before getting the car, you need to learn to drive
By Lucio Ribeiro “You won’t lose your job to AI, but you will lose your job to someone who knows AI.” Though its origin evades me, this quote has stuck with me. As AI and its cousin – Generative AI (GAI) – become the fuel for today’s competitive business landscape, it won’t be about the big […]
Embracing The Batik Paradigm: Opportunism in Chaos
BY CLAUDIAN NAVIN STANISLAUS – PRESIDENT, MALAYSIAN ADVERTISERS ASSOCIATION With a practiced hand, the tjanting deftly guides molten wax across the fabric, each press and pattern a silent tale of tradition and creativity. Dry, the fabric, cradling waxed expectations, is deliberately dipped into a bath of choice dyes. Flirting with the boundaries of wax, exploiting […]
