MARKETING Weekender – Issue 402
Read issue 402 now! WEB: http://hams.top/402 PDF: http://hams.top/402w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
The Unstoppable Force of AI in Marketing and Advertising
By The Malketeer In the vast realm of commerce, where every pixel and every second count, the fusion of artificial intelligence (AI) with marketing and advertising has ushered an era of unprecedented innovation and efficiency. From personalised recommendations to predictive analytics, AI is not merely a tool but a transformative force reshaping the very landscape of […]
Marketers, Will You Dare to Delegate Decision Making to AI?
By The Malketeer The debate over the increasingly dominant role of artificial intelligence (AI) within the marketing and advertising industry continues to gather momentum. While some view it as a silver bullet for super efficiency and stellar innovation, others tread cautiously, wary of the potential pitfalls. Amidst this discourse, a compelling question emerges: Can marketers truly […]
OpenAI to Woo Hollywood with Sora AI Video Generator
OpenAI apparently is taking its generative AI technology to Hollywood, with company executives reportedly lining up meetings this week with film studios, talent agencies and other players. According to a recent report by Bloomberg, OpenAI wants to show off the capabilities of its AI text-to-video generator that right now can create videos up to 60 seconds long based […]
Reaching The Right Ears At The Right Time: The Rise of Programmatic Audio Advertising.
By The Malketeer In today’s flourishing business of digital advertising, a new crescendo is capturing the attention of marketers and consumers alike: programmatic audio advertising. This innovative approach to reaching audiences through sound is not only gaining traction but igniting robust conversations within the industry. As technology continues to shape the way we consume content, programmatic […]
Igniting Creative Excellence Through Emotional Engagement and Data Mining
By The Malketeer Research indicates that a staggering 90% of decisions are made subconsciously, with emotionally engaged consumers being three times more likely to recommend a product or make a repeat purchase. This revelation underscores the immense potential for marketers to leverage emotional engagement as a catalyst for driving brand affinity and consumer action. Foundation of […]
Taylor’s University Partners Omnicom Media Group Malaysia to Cultivate Future Talent for Advertising Industry
Taylor’s University, through its School of Media and Communication, is thrilled to announce a significant milestone in its commitment to nurturing industry-ready graduates. Today, the university signed a memorandum of understanding (MoU) with Omnicom Media Group (OMG) Malaysia, marking the commencement of a dynamic collaboration aimed at fostering talent development within the advertising and media […]
Xamble Creators App Supercharges Nuffnang Operations and Influencers
Standing out in a sea of influencers and content creators can be tough. To catch the eye of relevant brands, influencers need to put a lot of effort into creating valuable content, cultivating an engaging community, and focusing on a content niche. Now imagine if these efforts were the only way you could potentially (not […]
GXBANK CONNECTS MALAYSIANS WITH THEIR DREAMS WITH A POCKETFUL OF DREAMS CAMPAIGN
GXBank, Malaysia’s first digital bank, is partnering with contemporary creative and media agency VaynerMedia for a new heartwarming campaign. Their mission? To inspire Malaysians not to sit on their dreams and enable them to make them a reality. “Many Malaysians remain underserved by traditional banking, limiting opportunities to pursue their goals and ambitions,” said Yeap […]
Malaysia Missed a Staggering RM1 Billion Entertainment Tourism Potential in 2023
By The Malketeer In the vibrant world of entertainment tourism, Malaysia stands as a paradoxical case study. Blessed with stunning landscapes, diverse cultures, and a rich history, the country holds tremendous potential to become a premier destination for concerts and live performances in Southeast Asia. Yet, stringent government regulations and the rising influence of religious parties […]
