IN 2024, RID YOUR AD AGENCY OF OBSTACLES THAT INFURIATE EVERYONE
By The Malketeer The ad industry has always been about creativity, innovation, and delivering compelling messages to audiences. Yet, as we find ourselves in 2024, many agencies are grappling with an unexpected adversary: an overwhelming array of unnecessary rules, procedures, communications, tools, and roles. This ‘addition sickness’ has crept into agencies, stifling both productivity and creativity. […]
Cadbury 5 Star doubles down on its “Do Nothing” philosophy with a new commercial titled ‘Elevator’
Cadbury 5 Star, India’s beloved chocolate brand, and Ogilvy India have come together to launch yet another quirky “Do Nothing” campaign, elevating the brand proposition with a funnier take on keeping things light. Over the years, the chocolate brand in partnership with Ogilvy, has built on this proposition through many innovations like hijacking Google Assistant […]
Viu Appoints Sukhbir Sidhu as Head of Advertising to Expand Lifestyle Content Offerings and Drive Growth
Viu, a leading OTT video service provider in Southeast Asia, has announced the appointment of Sukhbir Sidhu as Head of Advertising. In this role, Sukhbir will be responsible for driving growth and revenue for Viu’s advertising business in Malaysia. Sukhbir brings with him over 18 years of experience in the media and advertising industry, having […]
