RIDING SEISMIC MARKETING TRENDS IN MALAYSIA DURING 2024
By The Malketeer The marketing landscape in Malaysia is undergoing a seismic shift as we bid adieu to the strategies that dominated 2023. With 2024 unfolding, Malaysian businesses are gearing up to embrace novel approaches that promise not just visibility but tangible profitability. Let’s delve into the trends that are poised to redefine marketing in Malaysia […]
MACC grills former PM over RM700 million for advertising and promotional activities.
By The Malketeer Former Malaysian Prime Minister Ismail Sabri faced an extensive questioning session by the Malaysian Anti-Corruption Commission (MACC) that lasted nearly five hours. The statement recording process commenced at 10 am and concluded at 4:45 pm, marking a significant development in the ongoing investigation into the alleged misuse of RM700 million to promote Ismail […]
From Click To Conversion: The GenAI Revolution In E-commerce Dynamics
By Kalpit Jain, Group CEO, Netcore Cloud As modern marketers navigating the digital commerce landscape, our challenge is to create personalized user experiences in a world flooded with generic content. Understanding individual preferences and addressing issues like abandoned carts can be daunting. To thrive in today’s fast-paced digital era, we must adapt and innovate. Studies […]
GenAI: Fueling Marketers’ Success Stories in Year 2023
By Kalpit Jain, Group CEO, Netcore Cloud In early 2023, Ryan Reynolds, Actor and owner of Mint Mobile, broke the internet with an ad video of himself offering a glimpse into AI-powered Marketing, calling it “mildly terrifying, but compelling.” What followed was a series of brands jumping up the wagon to explore the massive potential […]
FRED & FARID Launches [Ai]magination, a Global AI Production Studio Tailor-Made for Brands, CMOs and Agencies in 2024.
From the beginning of AI’s emergence in our industry, we kept an eye on its evolution and impact. From gathering a community of AI talents around the world, to producing two AI art exhibitions in Shanghai and Paris under the name ‘Aimagination’, we are now taking it to the next level. This time, with the […]
Unleashing a New Era of Generative AI
By chatgpt4admin Generative AI (like ChatGPT ), a technology that’s been gradually evolving since its inception in the 1960s with chatbots, has recently taken giant leaps forward. This AI marvel can craft various content – from text and images to audio and synthetic data. It’s the new age of content creation, where high-quality graphics, texts, and videos come […]
TRAVERSING THE MARKETING LANDSCAPE IN MALAYSIA: EMBRACING TECHNOLOGY EVOLUTION AND USER DYNAMICS
By The Malketeer In the ever-evolving world of marketing, the landscape has undergone substantial transformations, shaped by shifts in user behaviour and advancements in technology. From the days of the industrial revolution to the current era dominated by AI-powered hyper-targeted messaging, Malaysian marketers and ad agencies find themselves traversing a dynamic environment where adaptability is key. […]
Turning Generative AI from an Existential Threat into a Competitive Advantage for Marketers and Ad Agencies in Malaysia
By The Malketeer The rise of generative AI has been nothing short of revolutionary, opening doors to opportunities that were once confined to the realms of science fiction. However, like any disruptive technology, it brings forth challenges that require businesses to rethink their strategies fundamentally. Particularly for marketers and advertising agencies in Malaysia, understanding how to […]
CAN AN AI REPLACE A CREATIVE JUROR?
In a topical initiative, The Epica Awards – known for over 30 years as the creative prize judged by journalists – created “AIJE”, its Artificial Intelligence Jury Experiment. The project aimed to explore the potential of AI in assessing and understanding creative ideas. The results are available here: https://aije.epica-awards.com/ Methodology The experiment was run in […]
Experts’ Choice Awards TOP 10 CNY TVCs edition is back!
MARKETING Magazine’s Expert’s Choice Awards, CNY TVCs edition will start accepting submissions soon. With the Year of the Dragon on its way in, we are super excited to see all the new CNY TVC’s to be submitted for this prestigious virtual award event. Over the years we have found that our coverage and polling of the Best CNY […]
