A CANVAS OF DREAMS RISES IN THE HEART OF KL
In the busy streets of KL city, at the junction of Jalan Sultan Ismail & Jalan Ampang, stands a wide imposing structure. A blank space for creativity to be born. The canvas slowly unveiled, bit by bit over the course of 5 working days at the heart of the bustling city, where the urban pulse […]
THRIVING IN A COOKIELESS ADVERTISING LANDSCAPE FOR MALAYSIAN MARKETERS AND AGENCIES
By The Malketeer In the ever-evolving landscape of digital advertising, the term “cookiepocalypse” has become a buzzword, resonating through the corridors of marketing discussions. Google’s announcement about the deprecation of third-party cookies in Chrome sent shockwaves through the industry, leading to speculations and uncertainties. While the changes were initially delayed, the impending era of cookieless advertising […]
RIDING THE WAVES OF INNOVATION: A BLUEPRINT FOR MARKETERS AND ADVERTISERS IN MALAYSIA FOR 2024
By The Malketeer As we embark on a new year, the echoes of anticipated trends reverberate through the corridors of the marketing landscape. Amidst the buzz surrounding familiar themes like AI, influencer marketing, and CGI, the true challenge lies in deciphering how these trends will not just be headlines but real catalysts for industry transformation. It’s […]
BYD is now bigger than Tesla
China’s BYD is now the largest seller of all-battery electric vehicles on the planet, toppling Tesla off the perch it held since introducing the Model S luxury sedan back in 2012. BYD has just announced fourth-quarter deliveries of about 526,000 all-electric vehicles, up from about 432,000 delivered in the third quarter of 2023. Tesla delivered […]
On-Target partners Terragni for Behavioural Understanding across SEA
Salim Khubchandani (left) with Dr Anil Pillai, Founder and CEO of Terragni Consulting. On-Target Marketing Solutions, a player in the space of marketing and consumer insights in Malaysia, has announced a strategic partnership with Terragni Consulting, a globally acclaimed leader in behavioural science and strategy design. Terragni Consulting, with a passion for creating exceptional employee […]
MARKETING Weekender – Issue 394
Read issue 394 now! WEB: http://hams.top/394 PDF: http://hams.top/394w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
What Is Social Listening and Why Is It so Important?
In today’s day and age, it is crucial that businesses realise the importance of social media as an indispensable tool in the success and growth of their company. Content is everything and the foundation of building a reliable content strategy lies in a brand’s ability to reach the relevant audience at just the right time […]
DLMDD CREATES NEW SOUND IDENTITY FOR STANDARD CHARTERED
Sonic branding agency DLMDD has produced a new sonic brand for Standard Chartered, which brings the bank’s visual identity to life through sound. The sonic identity comprises a sonic logo, suite of brand soundtracks, voiceovers and UX sounds to reinforce the Standard Chartered brand personality across its 52 international markets. 0:00 / 0:04 The recordings were produced […]
Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising
BBDO’s global chief executive is proving to be dead serious in his desire to bring back more funny stuff in creative advertising work. First making his case for the effectiveness of humour at Cannes Lions last summer, Robertson will be building on that message in his keynote to Spikes Asia in March, even as the […]
CRAFTING ‘WOW’ MOMENTS IN MALAYSIAN MARKETING LANDSCAPE DURING THE YEAR OF THE WOOD DRAGON
By The Malketeer As we step into 2024 –Year of the Wood Dragon – Malaysia’s marketing arena is poised for an exhilarating transformation. Let’s visualise this: while digital advances like Moment Marketing clamours for attention, there’s an equally resonant call for authentic brand communications rooted in relatability. How can Malaysia harness these trends and navigate the […]
