72% of CX leaders in APAC reimagining their customer journey
Zendesk has released its annual Customer Experience (CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will create a big divide between companies who use AI to create the best customer experiences and those that miss the mark on implementing, or worse, […]
Taylor’s Sparks Reflective Dialogue through “Table Talk”
Taylor’s has revealed its yearly Chinese New Year festive film. Staying true to its tradition of presenting insightful content that prompts reflection on different aspects of society, the film, titled ‘Table Talk,’ features typical Chinese New Year conversations with varying perspectives. It shines a spotlight on disagreements amidst the celebration, adding depth to the festive […]
Are You Ready to Transform into A High-Impact Power Speaker of Great Distinction?
This golden opportunity awaits you on February 28, 2024, at the Eastin Hotel, Petaling Jaya, where the Public Speaking Masterclass will unfold between 8:30 am to 5:30 pm. Led by two extraordinary ladies, Rozina Aziz and Kudsia Kahar, this masterclass promises to be a game-changer, providing you with the tools to become the most articulate […]
Motherhood Expands its Reach and Impact with the Launch of Motherhood Care+ Confinement Centers and Nannies
Motherhood has been a destination for Malaysian mothers over the years, attracting over 3,000,000 mothers on a monthly basis due to its focussed content, covering pregnancy to child’s teen years. Beyond content, Motherhood also offers a marketplace, community engagement, influencers, on-ground activations and more, making it relevant for marketers seeking to engage with Malaysian mothers […]
Havas unveils new identity in Malaysia and leads with women power
Back row left to right: Jass Sin, Michelle Chong, Yeo Lee Kee. Front row left to right: Ain Nabilah, Shireen Ang, Donevan Chew, Nizwani Shahar, Bowie Tiong, Joanna Mak, Wendy Tan n line with the overarching theme of ‘One Havas,’ Havas Immerse Malaysia has now been officially renamed as Havas Malaysia. Under the leadership of […]
Everything you need to know about programmatic digital out of home (DOOH)
Out of home advertising has become, without a doubt, the best turnkey solution to capture consumer attention in the most impactful way. Whether it be large-scale, one-off brand activations, such as Maybelline Sky High Mascara building takeover in the center of KL City Centre, or smaller promotions on bus stops, alongside highways, or within retail […]
CONFRONTING THE CROSSROADS: STRATEGIES FOR SUCCESS IN 2024 FOR MALAYSIA’S MARKETING AND ADVERTISING BUSINESSES
By The Malketeer As the Malaysian marketing and advertising industry steps into 2024, it faces a landscape characterised by rapid technological advancements, shifting consumer behaviours, and a global economic environment in a constant state of flux. To thrive in this dynamic scenario, the industry must confront and overcome several pressing challenges. Digital Transformation and Adaptability The […]
EMPOWERING MALAYSIA: A UNIFIED VISION FOR POSITIVE CHANGES THROUGH ADVERTISING AND PR
By The Malketeer In the face of a complex tapestry of challenges, Malaysia finds itself at a pivotal juncture. The struggles faced by ordinary citizens, from stagnant salaries, endless and needless political machinations, depreciating ringgit to the escalating cost of living, underscore the need for collective action. However, within these challenges lies a beacon of hope […]
Malaysia’s top automotive accessories brand,TRAPO, teamed up with the world’s leading partnership management platform, impact.com, to boost its digital-push in the market
TRAPO, the leading automotive accessories brand in Malaysia, today announced its collaboration with impact.com, the world’s leading partnership management platform. This partnership is set to boost TRAPO’s affiliate marketing efforts geared towards elevating the brand’s position at the forefront of the car accessories market in Malaysia. Like many other industries during the pandemic, automotive businesses […]
Global Marketing Confluence: Penang Gears Up for the 45th IAA World Congress
In the dynamic landscape of global marketing and communications, the International Advertising Association (IAA) World Congress stands out as a venerable legacy, shaping industry discourse since its inception in 1938. This biennial event, held in major cities worldwide, including New York, London, Paris, Tokyo, Sydney, Beijing, Dubai, Moscow, and most recently in Kochi, India has […]
