EMBRACING AI: MARKETERS ENTHUSIASTICALLY WELCOME THE FUTURE OF WORK, SAYS WORLD FEDERATION OF ADVERTISERS
By The Malketeer In the rapidly evolving landscape of the modern workforce, artificial intelligence (AI) is poised to reshape the nature of jobs, impacting nearly 40% of all occupations and 60% within advanced economies. However, contrary to the prevailing narrative of fear and job displacement, the World Federation of Advertisers (WFA) suggests that marketers are not […]
OVERCOMING CHALLENGES IN DELIVERING SEAMLESS CONSUMER BRAND EXPERIENCES IN MALAYSIA
By The Malketeer In the ever-evolving landscape of business, brands face the formidable challenge of meeting the growing expectations of consumers. Today, with technology playing a pivotal role, brands in Malaysia and beyond must steer various hurdles to ensure a seamless and satisfying consumer experience. From leveraging technology to crafting compelling content, there are several critical […]
THE ROLE OF MALAYSIA’S RISING FEMALE INFLUENCERS VERSUS TRADITIONAL ADVERTISING IN PERPETUATING GENDER STEREOTYPES
By The Malketeer In recent years, the rise of social media influencers has reshaped the landscape of communication, marketing, and societal influence. In Malaysia, as elsewhere, influencers, particularly female ones, have emerged as powerful voices encouraging body positivity and challenging traditional gender stereotypes. Body Positivity and Self-Expression Female influencers in Malaysia have been at the forefront […]
HOW BRANDS CAN AUTHENTICALLY COMMUNICATE SUSTAINABILITY AND CAPTIVATE HEARTS OF THE MALAYSIAN CONSUMERS
By The Malketeer In an era defined by climate change, Malaysian consumers are increasingly demanding that local brands take responsibility for their environmental impact. As sustainability becomes a pivotal factor in consumer choices, Malaysian brands and agencies find themselves at a crossroads: how to authentically communicate their sustainability efforts without falling victim to the pitfalls of […]
COULD THIS BE THE YEAR OF SUSTAINABILITY MESSAGING FOR MALAYSIAN MARKETERS?
By The Malketeer As we step into 2024, the reverberations of COP28 linger in our minds, marking it as the most contentious summit to date. The aftermath, including the scrutinised presidency and the final wording of the agreement, sets the stage for what could be a pivotal year for sustainability messaging across the world. Mitali Mukherjee, […]
SAFI & MBCS EMPOWER HIJABI GAMERS TO LEVEL UP WITH CONFIDENCE & SEMBUR (SPRAY), PLAY, SLAY!
Safi and Mediabrands Content Studio (MBCS), respectively the leading Halal personal care brand that helps women embrace their beauty with confidence and the media-fuelled creative content practice within the IPG Mediabrands network, are challenging stereotypes and championing female empowerment in its latest campaign. The ‘Sembur (spray), Play, Slay!’ campaign, anchored around the release of the […]
Cannes Lions announces 2024 Jury Presidents!
The Cannes Lions International Festival of Creativity has announced the names of the global experts confirmed to lead the 2024 Juries. Convening in Cannes in June, the Jury Presidents will help benchmark excellence across the world’s very best creative and effective work. Among the Jury Presidents, Tor Myhren will serve as the Film Lions Jury […]
MR D.I.Y. & Fishermen Integrated Reminds You That All You Need This Chinese New Year is Ai Not A.I.
Malaysian based home improvement retailer, MR D.I.Y. has collaborated with award winning advertising and digital agency, Fishermen Integrated on a heartwarming web film for the upcoming Chinese New Year. With all the hype about Artificial Intelligence in the past few years, MR D.I.Y’s CNY ad definitely adds a nice twist to the need for A.I […]
BBDO’s Tay Guan Hin launches ‘Collide’: Embracing Conflict to Boost Creativity
BBDO, the global advertising network, is thrilled to announce the launch of “Collide: Embracing Conflict to Boost Creativity,” an illustrative book by Tay Guan Hin, the Creative Chairman of BBDO Singapore. The book is now a bestseller on Amazon less than 24 hours after its release. Guan, with his extensive experience in leading creative teams […]
10 APAC trends to watch in 2024
The Omnicom Media Group (OMG) 2024 APAC Trends Report breaks down the 10 main trends across consumer, media, and technology that will shape the new year, helping marketers stay ahead of the curve. Being brave and stepping out of the comfort zone is the overarching theme for all these trends. From Connected TV to the […]
