45th IAA World Congress 2024 Launched
Kuala Lumpur played host to the launch event of the 45th IAA World Congress 2024 (IAAWC2024) on January 23, 2024. The event, strategically held in Malaysia’s capital, had a singular objective — to kindle awareness and anticipation for the upcoming congress scheduled for March. Guests from diverse sectors gathered at the prestigious Berjaya Times Square […]
Thai supermarket upgrades app to send shoppers sell-by-date alerts
In November 2023, supermarket Gourmet Market launched a campaign in Thailand to help people use the food in their fridges before it goes bad. The premium supermarket chain collaborated with Dentsu Creative Thailand, Bangkok, on an in-app tool that tracks the expiration dates of food bought in Gourmet Market branches. When placing an order, people can opt-in to […]
MANAGING REVERSE DISCRIMINATION IN MALAYSIA: CHALLENGES IN DIVERSITY, EQUITY, AND INCLUSION.
By The Malketeer Diversity, equity, and inclusion (DEI) have become pivotal themes in the global discourse, advocating for fair treatment and representation for all individuals, regardless of their background. In Malaysia, a country celebrated for its multicultural fabric, the pursuit of DEI is not without its challenges. While the intention behind fostering a more inclusive society […]
BRAVE AND BOLD BRANDS: EMBRACING RISK, DIFFERENCE, AND IMPERFECTION
By The Malketeer In a world driven by algorithms and conformity, the call for brands to move beyond the safety realms and confront risks head-on has never been more pronounced. It’s not about playing it safe anymore; it’s about embracing bravery, stepping outside the algorithm, and saying no to the safe word. At the core of […]
UNLOCKING THE MAGIC OF SEO IS BECOMING EVEN MORE PIVOTAL
By The Malketeer The landscape of Search Engine Optimisation (SEO) is undergoing rapid transformation, fuelled by technological advancements and evolving user behaviours. In the ever-changing digital realm, staying ahead in the SEO industry is more critical than ever, given its pivotal role in the growth of online businesses. As we head into the Dragon Year, the […]
Hop, Skip, and Jump!
Mastercard has appointed Dheeraj Raina as Vice President and Head of Integrated Marketing and Communications (IMC) for Southeast Asia. Based in Kuala Lumpur, Malaysia, Dheeraj will bring his deep marketing experience and expertise to facilitate strategic marketing, partnerships and activations in the region, which comprises 10 markets. He will lead a high impact team that […]
APPIES 2024 launched with 20 categories this year
The highly acclaimed APPIES – the annual festival showcasing the best campaigns in marketing is back. The APPIES Malaysia will a host a two-day Marketing Festival on July 11 & 12, 2024. “What sets The APPIES apart is that each campaign is presented Live by the brand marketer and campaign creator before a panel of […]
MAXIMISING IMPACT ON A TIGHT MARKETING BUDGET
By The Malketeer Marketers in Malaysia are facing challenging times as economic uncertainties continue to put pressure on budgets. Navigating through these tough times requires a strategic approach to ensure that marketing efforts remain impactful despite financial constraints. Let’s explore some practical suggestions for Malaysian marketers to make the most out of their limited budgets. Prioritise […]
Google CEO warns of more layoffs
Google CEO Sundar Pichai has warned employees that more layoffs are in store at the search engine giant as it focused on new priorities, including artificial intelligence. “These role eliminations are not at the scale of last year’s reductions, and will not touch every team. But I know it’s very difficult to see colleagues and […]
Forrester’s Predictions 2024: Only 30% Of Firms In Asia Pacific Will Harness The Transformative Power Of Generative AI
According to Forrester’s (Nasdaq: FORR) 2024 predictions, released today, while most Asia Pacific (APAC) firms see generative AI (genAI) as a lever for productivity improvement, their real stumbling block is a risk-averse culture and inadequate data management capabilities. Just 30% of firms that have more mature IT practices are strategically positioned to harness AI’s benefits, including enhanced productivity, […]
