The Ad Industry’s Dilemma in 2024 – Tackling Climate Responsibility
By The Malketeer 2024 is set to be a year marked by increased climate consciousness and a growing sense of responsibility. As global temperatures continue to rise, the advertising industry finds itself at a crossroad, torn between the demands of young talent pushing for climate action and the longstanding relationships with high-emission clients. The looming question is […]
Reaping the Great Reinvention: How Advertising Agencies in Malaysia Can Thrive in a Transformed Society
By The Malketeer In the wake of the Great Reinvention, a paradigm shift that is reshaping societies, businesses, and individuals, the advertising landscape in Malaysia finds itself at a crossroad. This transformative era, fueled by technological advancements, shifting consumer behaviorus, and global challenges, presents both challenges and opportunities for advertising agencies. As Malaysia charts its course […]
Havas Malaysia Wins Integrated Mandate For F&N Magnolia
Havas Malaysia has been appointed to manage the Integrated mandate for F&N Magnolia. This strategic move follows Havas Malaysia’s recent rebranding, aligning with the One Havas philosophy, and underscores the agency’s commitment to propelling growth and momentum. As part of the remit, Havas Malaysia will handle the brand strategy, creative & social remit for F&N […]
MARKETING Weekender – Issue 395
Read issue 395 now! WEB: http://hams.top/395 PDF: http://hams.top/395w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
iFlytek Joins Forces with IAA World Congress as Partner, Paving the Way for Technological Innovation
In an innovative venture, iFlytek, a global leader in artificial intelligence and natural language processing, has been announced as the partner for the upcoming 45th International Advertising Association (IAA) World Congress, set to take place from March 6-8, 2024, in Penang, Malaysia. iFlytek, renowned for its cutting-edge AI solutions and language technologies, brings a wealth […]
Crafting Unforgettable Brand Stories and Elevating Engagement in the Malaysian Marketing Landscape
By The Malketeer In the dynamic realm of marketing and advertising in Malaysia, the power of compelling narratives has emerged as a game-changer in enhancing brand engagement. Just as a heartfelt story captivates our hearts and minds, weaving a narrative into a brand’s identity can leave an indelible mark on consumers, shaping perceptions and fostering lasting […]
Southeast Asia enters the next phase of streaming growth
Achieving subscriber scale remains important in the long run, but many streaming players in Southeast Asia have pivoted their focus to finding the right balance between expanding customer bases and generating higher average revenue per user amid mounting pressure to maintain healthy profit margins. “Revenue growth and cost optimization are among the key themes shaping […]
Unleashing The Power of Identity Marketing
By The Malketeer In the ever-evolving landscape of marketing, finding the right approach can seem like a mythical quest. Marketers are challenged to decipher customer behaviours and weave campaigns that truly make an impact on their business. With the right marketing technology, you can turn this quest into a reality, creating higher-performing campaigns that resonate with […]
Scaling Your Campaigns Whilst Balancing Creativity and Efficiency
By The Malketeer In the fast-paced world of Malaysian marketing and advertising, the demand to scale campaigns while maintaining creativity is more pronounced than ever. In the face of economic challenges and tightened budgets, marketers are under pressure to find the delicate balance between reaching a wider audience, increasing brand awareness, generating leads, and preserving the […]
MARKETING NARRATIVES MUST BE INNOVATIVE AND TAILORED TO THE MALAYSIAN CONTEXT
By The Malketeer As we usher 2024, Malaysian marketers are gearing up to explore fresh avenues for connecting with their audiences. In this rapidly evolving landscape, crafting compelling brand narratives remains essential for making a lasting impact. Brand storytelling, with its ability to evoke emotions and establish meaningful connections, plays a pivotal role in shaping a […]
