MARKETING Weekender – Issue 393
Read issue 393 now! WEB: http://hams.top/393 PDF: http://hams.top/393w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Havas Malaysia Awarded Applecrumby’s Integrated Communications Mandate
Applecrumby, Malaysia’s leading natural baby products brand, has appointed Havas Malaysia as its integrated communications agency for the year of 2024. The appointment will see Havas Malaysia handle the brand’s strategy, creative and social activities across their range of baby products. A homegrown in-house brand, Applecrumby echoes and advocates its brand promise of the uncompromising […]
Mudah.My, The Largest Recommerce Marketplace In Malaysia Celebrates Its 16th Anniversary
Mudah.my, Malaysia’s largest recommerce marketplace celebrates its 16th anniversary. Over the past decade, Mudah has transformed its user interface and features to enhance users’ experience. This also ties in with Mudah’s all new mascot and logo design. These changes are cohesive with Mudah’s mission to inspire others to make secondhand as their first choice, by […]
Nando’s and Chariot Agency escalates humour in campaign for its new outlet at The Exchange TRX
Nando’s Malaysia welcomed the launch of its newest store with a whole lot of business talk. Although it’s quite plain to see, they don’t use it very much. With the outlet located at the new business hub of the city, The Exchange TRX, one understands why they would try. The campaign, called ‘Nando’s Talks Business’, […]
Zara’s Gaza Gaffe: Silence Speaks Volumes, and Hurts Even More
By Syed Mohammed Idid, General Manager, Strategic Communications & Stakeholder Engagement of West Coast Expressway and Reputation & Crisis Preparedness Advocate. Fashion giant Zara has found itself in a PR nightmare after a recent ad campaign sparked outrage for its insensitive portrayal of war-torn Gaza. The ad, featuring model Kristen McMenamy amidst rubble and shrouded […]
Naga DDB Tribal Elevates The Exchange TRX as the New Social Heart of KL
Kuala Lumpur is renowned for its shopping malls. However, The Exchange TRX is no ordinary retail destination. It’s destined to become the beating heart of the city’s social, economic, cultural, and financial landscape, paving the way for world-firsts and new-to-market brands. With so many retail destinations promising various offerings, what differentiates The Exchange TRX as […]
iQIYI Announces 2024 Overseas Strategies at Asia TV Forum: Over 12 Original Malay Titles Slated for Release
Asian streaming leader iQIYI hosted “International iJOY conference: 2024 Grand Reveal” at Asia TV Forum on December 6. The event was kicked off with the 2023 milestone celebration to have brought 500 shows in a total of 6,000 Hours of premium entertainment experience for the global aficionado of TV shows and films this year, followed […]
Carousell Group releases first-of-its-kind Circular Economy Impact Report
(from left to right: Mr Gaurav Bhasin, Chief Strategy Officer, Carousell Group; Marcus Tan, Co-founder, Carousell Group; Mr Tharman Shanmugaratnam, President of the Republic of Singapore; Quek Siu Rui, Co-founder and CEO, Carousell Group; Lucas Ngoo, Co-founder, Carousell Group) Carousell Group, leading multi-category platform for secondhand in Greater Southeast Asia, released its inaugural Circular Economy […]
Nuffnang Drives Impact Through CSR Partnerships with APE Malaysia and UPLIFT
Nuffnang, a leading influencer marketing platform in Southeast Asia, just announced a new partnership with UPLIFT and a renewed partnership with APE Malaysia, a non-profit organisation dedicated to social welfare and a social enterprise tackling environmental sustainability respectively. Through corporate social responsibility (CSR) initiatives, these partnerships align with Nuffnang’s effort and commitment to Build Better […]
Nando’s and Chariot Agency are looking for any excuse to celebrate
We often end the year in a flurry of gatherings and reunions. It’s why Nando’s Malaysia has launched a new limited-time menu item, dubbed the All-in Party Platter, that features a hearty, festive offering with a whole chicken, 4 bottomless drinks, and a whopping 6 sides (with 13 options to choose from!). But the reason […]
