THE ART OF GLOCALISATION: HOW GLOBAL BRANDS THRIVE IN MALAYSIA
By The Malketeer In a world connected by globalisation, the ability to tailor products and marketing strategies to meet the unique preferences of different cultures and markets has become a vital component of international business success. Nowhere is this more evident than in Malaysia, where global brands face a tantalising challenge: how to adapt their offerings […]
THE REVIVAL OF MALAYSIA’S NATIONAL SERVICE TRAINING PROGRAMME: A BLESSING OR BURDEN FOR YOUTH?
By The Malketeer In 2010, Davinder Kaur, a 20-year-old, was drafted into Malaysia’s National Service Training Programme (PLKN), alongside many of her peers. Uncertainty loomed as she embarked on a three-month camp adventure. “Coming from a conservative Sikh family, I really did not like the feeling of living away from home,” shared Davinder, now a 33-year-old […]
Sprite Cools Heated Heads in Gaming By Turning Anger to Laughter
In a world that is incessantly tense, Sprite Malaysia’s “Stay Cool Je” exclusive social campaign creatively turned heated moments into that of laughter, creating ripples amongst Gen Zs and the local gaming community. Sprite Malaysia’s campaign idea was built with a common insight that we are constantly on edge, even the smallest triggers can lead […]
RM700mil spent to promote govt since 2020, says Anwar
Prime Minister Anwar Ibrahim has revealed that RM700 million has been spent since 2020 to promote the government. He said the bulk of the spending was handled by the Prime Minister’s Office for advertisements and media buys to promote government initiatives. “Some media outlets were also paid to promote the prime ministers,” he told the […]
IT’S HIGH TIME ADVERTISING AGENCIES START HIRING CHIEF WELL-BEING OFFICERS
By The Malketeer In the chaotic world of advertising, where creativity and innovation reign supreme, the well-being of employees often takes a backseat. Amidst demanding clients, relentless deadlines, and high-pressure campaigns, the emotional and mental health of advertising professionals too frequently falls by the wayside. This begs the question: Should advertising agencies hire Chief Well-Being Officers […]
THE TWO FUNDAMENTAL QUESTIONS EVERY MALAYSIAN BRAND MUST KEEP ASKING
By The Malketeer In a competitive landscape home-grown brands constantly jostle for attention, striving to carve a niche in the hearts and minds of Malaysian consumers. In this pursuit, two pertinent questions emerge as the mantras for brand success: “Do you have an idea, and can you make it famous?” These questions represent a critical juncture, […]
KFC Thailand Makes History with its 2.4 Billion Baht Giveaway to Colonel’s Heirs
Thailand went amok this October when KFC celebrated ‘KFC celebrated Colonel’s 9.9 Birthday’ with a first-of-its-kind ‘Billion Heirs’ inheritance giveaway. With a finger lickin’ good shout-out for the next Heir to Colonel Sanders’ 2,400,000,000 Baht inheritance, Thais everywhere flocked to KFC to claim their piece of Colonel’s flavor-packed legacy. With the race to get rich, […]
REFORMING MALAYSIA’S EDUCATION SYSTEM: THE PATH TO A UNITED “BANGSA MALAYSIA”
By The Malketeer At the recent “Bangsa Malaysia: Myth or Reality” conference, social science scholar Sharifah Munirah Syed Hussain Alatas called for a transformative change in Malaysia’s education system to pave the way for a united “Bangsa Malaysia” or Malaysian nation. Her impassioned plea underscores the vital role education plays in shaping the national identity and […]
RTA grants Sky Blue Media advertising rights on public bus fleet and facilities for 5 years
Dubai’s Roads and Transport Authority (RTA) has signed an agreement with Sky Blue Media, granting them the exclusive rights to manage outdoor advertising on the public bus fleet and related facilities for five years. Sky Blue Media will cater to the planning, design, operation, and marketing of advertising spaces across all RTA’s public bus facilities […]
SAMSONITE MINTER COLLECTION COMES ALIVE IN 3D AT PAVILION ELITE AND CuBig, KLCC Junction
Samsonite invites Malaysians to experience their Minter collection in 3D, situated at Pavilion Elite and CuBig KLCC Junction from 1st to 30th November 2023, in an immersive experience that whisks you away into a world of adventures awaiting anyone looking to add a touch of luxury and sophistication to their travels this season. Featuring 3 […]
