foodpanda Malaysia launches first-of-its-kind Smart Rider Bags for a game-changing programmatic digital out-of-home advertising solution
foodpanda Malaysia is proud to introduce the cutting-edge Smart Rider Bags solution, a transient Digital Out of Home (DOOH) advertising technology platform. The first of its kind in Malaysia, this revolutionary approach transcends the limitations of traditional billboards, redefining how advertisers engage with their audiences. The launch of Smart Rider Bags, represents the latest milestone […]
MALAYSIANS THRIVING IN THE AGE OF ARTIFICIAL INTELLIGENCE AND UNBRIDLED CREATIVITY
By The Malketeer In a world increasingly dominated by artificial intelligence, many fear that the rise of machines could signal the death knell for human creativity. We’re told that robots will steal our jobs, outperform us in every way, and render our artistic endeavours obsolete. Contrary to these dystopian narratives, I firmly believe that Malaysian creativity […]
THE ART OF WINNING NEW BUSINESS IN ADVERTISING WITHOUT PITCHING
By The Malketeer In the fast-paced and highly competitive world of advertising, agencies often find themselves trapped in the relentless pursuit of new business opportunities. Traditionally, the process of winning new clients has often been associated with the dreaded “pitch.” However, there is a growing movement within the advertising industry that advocates for an alternative approach […]
DETTOL CELEBRATES GLOBAL HANDWASHING DAY TO RAISE AWARENESS ON GOOD HYGIENE PRACTICES
Dettol, a trusted leader in hygiene and wellness, proudly celebrated Global Handwashing Day aimed at rekindling the habit of regular handwashing within the community. Recent data has unveiled a concerning downtrend in handwashing practices within the wider community, prompting Dettol to acknowledge the paramount importance of upholding fundamental hygiene practices. The campaign commenced with the […]
MIKA: THE GROUNDBREAKING FEMALE CEO – MEET THE WORLD’S FIRST HUMANOID LEADER OF A GLOBAL CORPORATION.
By The Malketeer In a world where artificial intelligence and robotics continue to redefine the boundaries of human innovation, one extraordinary entity is making headlines. Dictador, the renowned Polish rum maker, has taken an audacious step by appointing a humanoid robot named ‘Mika’ as its Chief Executive Officer, making her the “world’s first” robot to lead […]
NAVIGATING PR CRISES: LESSONS IN CRISIS MANAGEMENT FOR BRANDS IN MALAYSIA
By The Malketeer In today’s fast-paced business landscape, companies frequently encounter unexpected public relations crises that have the potential to either bolster or tarnish their reputation. Malaysia is certainly no exception to this trend. Brands operating in Malaysia have grappled with their fair share of public relations challenges, offering valuable insights into the art of crisis […]
sooka & NJOI customers can now access 5 new FAST channels from Astro
All sooka and NJOI customers can now access five new Free Ad-Supported Streaming Television (FAST) channels at no additional cost, namely Filem Mantap, Drama Hebat, Drama Hotpot, Lawak Sentral and Travel & Taste. This addition compliments the existing ten FAST channels available for sooka customers, expanding customers’ choices to include more dramas, comedies, travel shows […]
TURKISH PARLIAMENT REMOVES COKE, NESTLE FROM MENUS OVER ALLEGED ISRAEL SUPPORT.
By The Malketeer Reuters reports that Turkey’s parliament removed Coca-Cola and Nestle products from its restaurants on Tuesday, 7 November over their alleged support for Israel amid the conflict in Gaza, according to an official statement and a source who named the two companies. “The products of companies that support Israel will not be sold in restaurants, cafeterias […]
WARC FORECASTS GLOBAL ADSPEND TO EXCEED USD 1 TRILLION IN 2024 WITH 5 KEY TRENDS SET TO DISRUPT TRADITIONAL MARKETING
By The Malketeer The Marketer’s Toolkit 2024 is based on extensive research and insights and is the result of WARC’s proprietary GEISTE trends research, with input from over 1,400 marketers worldwide, as well as one-on-one interviews with marketing leaders. Its primary aim is to equip marketers with a comprehensive set of planning and decision-making tools to […]
When creativity meets e-commerce
By Mark Tungate When you go online to buy something, the least you expect is that the purchase is easy and the required item shows up. But a brand is a complex and fragile entity. Perhaps an online shopping experience should include a dose of creativity to reinforce its image and positioning? To find out, we […]
