THE COUNTDOWN IS IMMINENT FOR TIKTOK’S TAKEOVER OF TV ADVERTISING: TVCs TO TTCs
By The Malketeer In the ever-evolving realm of media consumption, the seismic shift in Gen Z’s viewing habits demands a radical overhaul of traditional advertising strategies. Over the past decade, the younger demographic’s engagement with broadcast TV has nosedived by a staggering two-thirds. According to the latest reports, a mere 53 minutes daily is now dedicated […]
Exclusive: Why Georg Chmiel is Investing in Ganesh Bangah’s Xamble Digital Growth Group
The growth marketing sphere was recently set abuzz with the news that tech titan and public markets guru Georg Chmiel has made a strategic investment in the Xamble Group, one of Malaysia’s and Southeast Asia’s leading digital growth marketing groups which has Nuffnang under its belt. Georg brings with him an impressive track record, having […]
FORRESTER’S 2024 PREDICTIONS: KEY TO SUCCESS LIES IN AGENCIES’ ABILITY TO CREATIVELY DIFFERENTIATE THEMSELVES IN ERA OF AI DOMINANCE
By The Malketeer In 2024, the global agency landscape, including in Malaysia, is set to undergo a seismic shift as AI becomes a permanent fixture, according to insights shared by Forrester. This transformation is expected to impact various facets of agency operations, with a focus on personalised campaigns driven by bespoke AI products trained on clients’ […]
The art and science of marketing leadership: a story of growth and bravery
By Marisa Ricciardi Founder, CEO & Managing Partner of The Ricciardi Group, a boutique B2B marketing agency focused on transforming marketing strategy into tangible business results. In fact, this is the cornerstone of our agency’s own philosophy. The connection between growth and bravery not only defines our brand positioning but propels us with confidence toward […]
WHATSAPP TO INTRODUCE ADS IN STATUS AND CHANNELS, FOCUS ON USER EXPERIENCE
By The Malketeer In a strategic move to monetise the widely used messaging platform, WhatsApp is set to roll out advertisements in its Status messages and Channels feature, as confirmed by WhatsApp head, Will Cathcart. Cathcart emphasised that these ads are designed to enhance the user experience, assuring users that they will not intrude into their […]
Armor All and Havas Malaysia Transform Abandoned Vehicles into a Unique Media Platform
Armor All, a pioneer in the car cleaning products industry, has partnered with Havas Malaysia to demonstrate the remarkable effectiveness of their cleaning products. Malaysia has over 11.4 million abandoned cars, neglected on roadsides and in the parking lots of malls, offices, and apartments with most covered in dirt and grime. Within this, the team […]
SEVEN VALUABLE LESSONS THAT MALAYSIANS CAN LEARN FROM THE TAYLOR’S UNIVERSITY DEEPAVALI CELEBRATION FILM
By The Malketeer The 2023 Taylor’s University Deepavali film, “Not for Rent,” which articulates the challenges faced by the Malaysian Indian community, particularly in housing discrimination, has garnered more than 2.9 million views with just another 2 days left for the festival on Sunday, 12 November. Kudos to Taylor’s Group Chief Marketing Officer, Ben Foo, and […]
Coca-Cola’s Joyous Christmas Ad Places The Role Of Santa In Everyone’s Hands
Coca-Cola has a deep affinity with Santa Claus, having created the warm and joyful persona attributed to the holiday icon today. This year, however, the beverage brand is hanging up the fur-trimmed red getup and black belt. No, Father Christmas isn’t retiring. He’s passing the baton, or contoured glass bottle, to the rest of the […]
MALAYSIA STUDYING REGULATIONS FOR TIKTOK
By The Malketeer Malaysia is considering the regulation of TikTok and its e-commerce features, potentially affecting the social media platform’s online shopping endeavours in Southeast Asia. The Communications and Digital Minister, Fahmi Fadzil, disclosed that Malaysia is exploring the registration of online social media platforms and the adoption of a global minimum tax. Discussions will take […]
REDEFINING THE MALAYSIAN ADVERTISING INDUSTRY IN THE DIGITAL ERA
By The Malketeer The advertising landscape in Malaysia, much like the global scenario, has undergone a remarkable transformation in the digital era. Traditional advertising formats have been eclipsed by more innovative and surgically targetted approaches. Let’s look at the imperative need to redefine the advertising industry in Malaysia, showcasing how businesses are adapting to new advertising […]
