MALAYSIA’S SUSTAINABLE TOURISM TAKES CENTRE STAGE AT WORLD TRAVEL MARKET 2023
By The Malketeer In its 42nd year of participation since 1981, Tourism Malaysia has once again made a resounding statement at the World Travel Market 2023, held from 6 to 8 November at ExCeL London. The delegation, led by Dato’ Roslan Tan Sri Abdul Rahman, Secretary General of the Ministry of Tourism, Arts, and Culture Malaysia, […]
RIVETING PETRONAS DEEPAVALI FILM THAT EXPLORES THE PROFOUND IMPACT OF A LOCAL BARBER ON ORDINARY LIVES: SIKAT NASIHAT
By The Malketeer In a world saturated with fast-paced and chaotic living, where connections often seem fleeting, there exists a humble sanctuary where the rhythm of life slows down, and stories unfold amidst the buzz of clippers and the snip-snip of scissors. Enter the heartwarming realm of Manosh, a beloved barber whose journey transcends the confines […]
E-commerce Sites: Leveraging Consumers’ Trust
By Dr Hong Kay Tze and Dr Khoo Kim Leng According to ecommerceDB, by 2027, the e-commerce market is projected to reach a volume of US$14,060.6 million, with a compound annual growth rate of 13.2%. This trend of growth is also expected to continue globally in the coming years. In 2020, The Malaysia Communications and […]
MMM hmmm MMM hmmm: Are local FMCG Companies Losing Out in Market Mix Modelling?
By Navonil Roy, Sandeep Joseph and Chat GPT. Ask any manager aged 40: FMCG, or Fast Moving Consumer Good Companies led the thinking in marketing and business innovation from the 1950s onwards as they drove consumerism globally. They were the desired workplaces for fresh MBA grads too: companies like Procter & Gamble and Unilever represented […]
LINKEDIN TO FURTHER CONSOLIDATE ITS REPUTATION AS THE ULTIMATE PLATFORM FOR PROFESSIONAL NETWORKING IN 2024
By The Malketeer LinkedIn aims to reinforce its standing as the preeminent professional networking platform in 2024, as reported in Semrush’s ‘Social Media Trends Report 2024.’ A notable shift is anticipated, with an increase in B2B influencers and a departure from strictly industry-focused content towards a greater emphasis on storytelling and shareable user-generated content (UGC). As […]
IRISH WHISKEY BRAND JAMESON UNVEILS NEW GLOBAL CAMPAIGN, ‘MUST BE A JAMESON’.
By The Malketeer The World’s No. 1 Irish Whiskey, Jameson, recently launched its inaugural global campaign, “Must be a Jameson,” featuring acclaimed actor Cillian Murphy as the narrator. Representing Ogilvy’s debut global work for the Pernod Ricard brand, the campaign, directed by Oscar-nominated Bryan Buckley, aims to celebrate the whiskey’s smooth taste and its diverse and […]
Hot FM Continues to Reign Supreme as Malaysia’s #1 Malay Radio Station
Hot FM, a prominent radio station in Malaysia, has firmly established itself as the leading Malay radio station in the country, boasting an impressive 3.73 million listeners, according to the most recent Nielsen Consumer & Media View (CMV) July 2022 Till June 2023 Based On Past Week Listership, *Peninsular Malaysia Among Individuals Aged 15 Years […]
MARKETING Weekender – Issue 390
Read issue 390 now! WEB: http://hams.top/390 PDF: http://hams.top/390w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
CelcomDigi inspires Malaysians to unite in harmony and thrive together, stronger as one
During this festival of lights, CelcomDigi Berhad (CelcomDigi) hopes to remind Malaysians how kindness and generosity become a ripple effect that spreads joy to an entire community. In its festive film, “Spreading the Light”, CelcomDigi tells a story on how a community harmoniously rings in the Deepavali celebration, making it a meaningful one for their […]
THE MERCURIAL RISE OF DEINFLUENCER ACTIVISM
By The Malketeer The phenomenon of deinfluencing has breached unprecedented heights, creating ripples of change within the dynamic realm of social media influencers, with TikTok emerging as a hotspot for this transformative trend. Garnering over 200 million views, the hashtag #deinfluencing has become a powerful indicator of its resonance within the influencer community. A compelling exploration […]
