MARKETING Weekender – Issue 391
Read issue 391 now! WEB: http://hams.top/391 PDF: http://hams.top/391w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Kancil Creative Festival returns, celebrating home-grown creative talents.
The Kancil Creative Festival Conference 2023 is returning as one day symposium-style event with the theme “Make It For Malaysia”. Organized by The Association of Accredited Advertising Agents of Malaysia (4As), the event is comprised of 15 separate sessions including talks by local and international creatives, hands-on workshops, panels discussing trends, screenings, and exhibitions showcasing […]
MALAYSIA AND GOOGLE FORGE STRATEGIC PARTNERSHIP TO DRIVE DIGITAL GROWTH AND INNOVATION
By The Malketeer In a groundbreaking move, the Malaysian government and tech giant Google have joined forces to catalyse inclusive growth opportunities for Malaysians and foster the development of homegrown companies within the rapidly expanding digital economy. The collaboration, announced today, is designed to empower businesses of all sizes, offering support through skilling programmes, investments in […]
EVERY PROBLEM IS A MARKETING PROBLEM: WHY MARKETERS MAKE GREAT GENERAL MANAGERS
By The Malketeer Newly appointed general managers (GMs) often face a daunting challenge, tasked with overseeing functions they may have no direct experience in. However, according to eBay UK’s GM, Eve Williams, and General Mills’ VP Managing Director for Europe & Australia, Ben Pearman, marketers are uniquely equipped to navigate the complexities of a GM role, […]
Young Spikes Competition and the Spikes Academy are open for registration
Calling all young creative talent: Make your mark on the industry. For creatives aged 30 or under and employed in advertising and communications businesses in a skill discipline relevant to their chosen competition, the Young Spikes Competitions provide Asia Pacific’s next generation of young creative talent a unique chance to gain recognition and make their […]
CANNES LIONS 2024: BREAKING BOUNDARIES, EMBRACING DIVERSITY, AND SHAPING THE FUTURE OF CREATIVITY
By The Malketeer In a groundbreaking move, the Cannes Lions International Festival of Creativity has unveiled its plans for the 71st edition, set to take place from June 17–21, 2024, in the picturesque city of Cannes, France. This year, the festival is not just about celebrating creativity; it’s about inclusivity, innovation, and empowering voices that have […]
ATLAS VENDING EMPOWERS LOWER INCOME GROUPS, PARTNERS WITH MINISTRY OF ECONOMY THROUGH RM1 THIRST QUENCHER CAMPAIGN
ATLAS Vending Sdn Bhd, the vending machine arm by Etika Sdn Bhd, the beverage producer for notable brands announced the launch of its collaboration with Ministry of Economy for Kempen Penyegar Dahaga RM1, part of the ongoing initiative by the government under Inisiatif Pendapatan Rakyat (IPR) or the People’s Income Initiative. As the largest food […]
Mindshare Group Malaysia wins Agency of the Year at MSA Awards as RM 4.5 billion media industry embraces change
Mindshare Group Malaysia won the Agency of the Year at the MSA Awards 2023, while the Grand Prix went to Sunquick FoodPanda Mixologists: Peeling Abang Food Panda – The Social Influencers! Nestle (Malaysia) Berhad won the Advertiser of the Year by a wide margin. 15 different agencies picked up finalists certificates and awards in a […]
EMBARK ON A JOURNEY OF CONNECTION AND MEANING WITH THAILAND: TAT UNVEILS INSPIRING ‘MEANINGFUL RELATIONSHIP’ FILM WORLDWIDE
By The Malketeer In a dazzling premiere at the World Travel Market 2023, the Tourism Authority of Thailand (TAT) has unveiled its latest masterpiece, the ‘Meaningful Relationship’ advertising film, destined to captivate the hearts of global audiences. Scheduled for global airing from November 6, 2023, to October 31, 2024, this cinematic gem will be showcased across […]
CMOs huddle for Marketing Academy Talk
Recently, MARKETING Magazine hosted a talk for Malaysia’s top CMOs (Chief Marketing Officers) at the Royal Lake Club under the auspices of the global Marketing Academy. Supported by media solutions company Visual Retale, the closed event featured Marketing Academy CEO Sherilyn Shackell talking about the latest trends and the changing role of the CMO globally. […]
