REFRESH RATHER THAN REBRAND: A STRATEGIC APPROACH TO MARKETING TRANSFORMATION
By The Malketeer In today’s chaotic world of marketing, staying relevant is a perpetual challenge. Businesses often grapple with the decision to rebrand or refresh their image to maintain consumer interest. While rebranding can be a powerful tool when executed correctly, a less drastic approach – refreshing the brand – can often yield impressive results. The […]
NAVIGATING THE GREEN WAVE: ADVERTISERS STRUGGLE TO DECARBONISE MEDIA
By The Malketeer In a world where the buzz surrounding environmental sustainability grows louder each day, advertisers and agencies find themselves at a crossroads, grappling with the challenge of decarbonising their media spend. The urgency to address the carbon footprint of advertising has never been more palpable, yet the path forward remains elusive for many brands. […]
Effie Malaysia’s 2023 Agency of The Year: Fishermen Integrated – An Inside Look
Disruptive. Entertaining. Inspiring. Impactful. These are words commonly used to describe campaigns headed by Effie Malaysia’s Agency of the Year for 2023, Fishermen Integrated. 11 years in the making, this astounding achievement by one of Malaysia’s finest has been slowly brewing, thanks to the many collaborations it has established with renowned local and international brands […]
THE RISE OF CONSCIENTIOUS BRANDING AND MARKETING: A CATALYST FOR CONSUMER LOYALTY
By The Malketeer These are testing times for brands not only around the world but also in Malaysia. Never before have brands been subject to such intense scrutiny that ‘unseen enemies’ are lurking around the corner waiting to let all hell loose! In an era inundated by conscious consumerism and heightened social awareness, the role of […]
Uncertainty Surrounds OpenAi’s Future as Staff Threaten Mass Exodus
By The Malketeer In a shocking turn of events, the future of OpenAI, a leading artificial intelligence (AI) company, hangs in the balance after the abrupt removal of its co-founder and chief executive, Sam Altman. The decision, made by OpenAI’s four-person board, has sent shockwaves through the tech industry, resulting in a tumultuous weekend of developments. […]
THE EMERGENCE OF COUNTERFEIT CULTURE: GEN Z’S AFFINITY FOR FAKE MERCHANDISE POSES A GROWING CHALLENGE FOR LUXURY BRANDS
By The Malketeer The current consumer landscape is witnessing a transformation led by the younger generation, particularly Gen Z, as they increasingly embrace counterfeit merchandise. While luxury brands have long grappled with the issue of knockoffs, Gen Z’s penchant for fake goods is creating seismic shifts in the retail industry. Changing Consumer Behaviour According to Noraziah […]
Boycott misinformation not the livelihood of innocent Malaysians
By The Malketeer In the hustle and bustle of my beloved Madaniland, a nation seemingly entangled in its own web of boycott fervour, I found myself seeking solace at a ZUS Coffee outlet. As I sipped on a cup of ZUS Coffee Gula Melaka, contemplating the chaos of incessant boycott calls and the alarming depreciation of […]
“This may be a feather in my turban, but it is a crown in their caps.”
Wonda, Malaysia’s leading ready-to-drink coffee brand, sets another Guinness World Record for the longest magazine. I have never won a world record, so you could imagine how excited I was to be invited for the Certification presentation ceremony this morning. When I was younger, someone joked I may have the longest nose in the world, […]
NIKE APPOINTS NEW CMO WITH THE RETIREMENT OF VAN HAMEREN AFTER 31 YEARS
By The Malketeer Nike has announced Nicole Hubbard Graham as its new Chief Marketing Officer (CMO), effective January 2, 2024 succeeding Dirk-Jan “DJ” van Hameren, who retires after 31 years at the company. Graham, a former Nike executive, returned to the sportswear giant after a brief stint co-founding the creative ad agency Adopt. She is tasked […]
WONDA COFFEE BIDS FOR THE GLOBAL STAGE BY SETTING YET ANOTHER GUINNESS WORLD RECORD FOR LONGEST MAGAZINE PUBLISHED AT 715.2CM!
Wonda Coffee, one of Malaysia’s leading ready-to-drink coffee brands breaks another Guinness World Record for the World’s Longest Magazine as part of their Kopi Tarik campaign”. In collaboration with Marketing Magazine Malaysia, a special edition September issue magazine was produced in an accordion style and when fully opened, cover to cover measures at 715.2 cm […]
