THE POWER OF PURPOSE: HOW MARKETERS CAN DRIVE REAL-WORLD CHANGE AMIDST UNCERTAINTY
By The Malketeer In an era dominated by increasingly divisive opinions and societal flashpoints, brands find themselves standing at the crossroads of influence and intense scrutiny. The landscape is fraught with challenges, with a large majority of consumers ready to cast their vote – either through purchasing power or boycott – based on a brand’s stance […]
Trapper Group continues to strengthen leadership by hiring senior industry luminaries to drive client business growth.
In addressing new growth realities and dynamics of a higher evolving business environment, Trapper Group, a leading communications agency has taken a strategic decision to strengthen leadership by hiring industry luminaries to drive momentum and business growth for clients. We are proud to announce 3 significant management changes aimed at driving thought leadership across all […]
WHY CLIENTS SHOULD TREAT THEIR AGENCIES AS PARTNERS, NOT VENDORS: THE MAGIC OF COLLABORATION
By The Malketeer Collaboration is the key to success. Nowhere is this truer than in the relationship between clients and agencies. Instead of adopting a confrontational approach, clients stand to gain more by treating agencies as their partners rather than mere vendors. This shift in mindset not only fosters a more productive working environment but also […]
CREATIVITY CAN SERVE AS A POWERFUL OUTLET FOR NAVIGATING LIFE’S COMPLEXITIES – APPLE’S LATEST TVC
By The Malketeer The much awaited Apple’s latest holiday TVC, “Fuzzy Feelings,” takes a whimsical journey that seamlessly blends stop-motion animation with live-action, providing viewers with a heartwarming tale that celebrates creativity and the power of imagination. Directed by Lucia Aniello of “Hacks” fame and brought to life by stop-motion animator and director Anna Mantzaris, this […]
SAM ALTMAN’S DRAMATIC RETURN TO OPENAI SHAKES LEADERSHIP DYNAMICS
By The Malketeer In a stunning turn of events, Sam Altman, the former leader of OpenAI, has officially announced his return to the artificial intelligence research organisation, capping off a tumultuous weekend of high-stakes negotiations and internal strife. The saga began when Altman, after a rejection from OpenAI’s board in his initial bid to return to […]
TOYOTA’S ‘BORN TO ROAM’ SUV ADVERTS BANNED IN THE UNITED KINGDOM FOR ‘IRRESPONSIBLE BEHAVIOUR’ TO THE ENVIRONMENT
By The Malketeer The United Kingdom’s advertising watchdog, the Advertising Standards Authority (ASA), announced that it had banned an advertisement for the Toyota 4×4 Hilux sports utility vehicle (SUV) because it promoted “irresponsible behaviour” towards the environment. The regulator barred two ads, first released in a 2020 campaign: a poster and a video shown on social […]
MBCS & UNICEF AMPLIFY THE VOICES OF CHILDREN ON WORLD CHILDREN’S DAY TO GIVE EVERY CHILD A SHOT AT LIFE
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has launched a special campaign together with UNICEF Malaysia to commemorate World Children’s Day on 20 November 2023. Voices of Children was launched with an event at the Parliament of Malaysia, with a special proclamation by the Speaker, speeches by children, […]
SOCIAL MEDIA TITANS CAUGHT IN THE CROSSFIRE OF THE ONGOING GAZA CONFLICT
By The Malketeer In the intricate web of global conflicts, the interplay between social media and real-world events is becoming increasingly pronounced. The ongoing Gaza conflict has once again thrust platforms like TikTok and X (formerly Twitter) into the spotlight, exposing the myriad of challenges they face in balancing free expression with responsible content moderation. TikTok’s […]
HOW BRANDS SURVIVE AND THRIVE DURING TIMES OF GEOPOLITICAL CONFLICTS AND SOCIAL UPHEAVALS
By The Malketeer In a world marked by geopolitical tensions, economic uncertainties, and social upheavals, conflicts can present significant challenges for businesses. However, there are brands that not only weather these adversities but thrive. Their ability to navigate turbulent waters and emerge stronger speaks volumes about the resilience, adaptability, and strategic acumen of these exceptional brands. […]
AIRASIA X SOARS WITH MOMENTUM OF FLEET RECOVERY
By The Malketeer In a reversal of fortunes, AirAsia X (AAX) is poised for further expansion with the lifting of its PN17 status, marking a pivotal moment in the airline’s financial recovery. Bursa Malaysia, in a media notification, formally declared the removal of AAX’s PN17 classification following the airline’s fulfillment of the crucial requirement of declaring […]
