Israel-Gaza: Brands, Boycotts and Blowback
An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab world could be long-lasting The day after Hamas’ attack on Israel, the US clothing company American Eagle updated its flagship billboard in New York’s Times Square. Replacing its usual advertising with an image of the […]
New Zealand’s next govt to scrap tobacco law that ban smoking for next generation
Last year, New Zealand introduced a steadily rising smoking age to stop those aged 14 and under from ever being able to legally buy cigarettes in the world-first legislation to outlaw smoking for the next generation. New Zealand’s acclaimed laws aimed at achieving a smoke-free nation will be revoked by the new centre-right government. The […]
STEERING CULTURAL SENSITIVITIES: STARBUCKS’ ATTEMPT AT INCLUSIVITY AMIDST BOYCOTTS
By The Malketeer In a world marked by diverse cultures and varying perspectives, the recent move by Starbucks in Malaysia to feature hijabi models in their buy 1 free 1 campaign signals an attempt to embrace inclusivity. However, this seemingly well-intentioned effort has ignited a social media storm, revealing the complex dynamics at play when global […]
OPENAI’S FIVE DAYS OF CHAOS: LESSONS LEARNED IN THE AI ARENA
By The Malketeer OpenAI, a trailblazer in the artificial intelligence (AI) industry, recently experienced a tumultuous five days that ignited heated debates about the future of AI. The power struggle within the company not only brought attention to the growing divide between those advocating for AI innovation and those prioritising safety but also thrust CEO Sam […]
Nuffnang on Key Influencer Marketing Trends for 2024
People typically look for reassurance and security during times of uncertainty since it can be hard to anticipate what’s going to happen next month, much less next year. With that in mind, brands and agencies can look to trends and predictions based on objective data that provide some form of predictability of what they can […]
VMLY&R wins unconventional pitch to fight mental health taboos in Malaysia
Global brand and customer experience agency VMLY&R Singapore, in partnership with content experience agency Hogarth Malaysia, has won a bid for an innovative new mental health awareness campaign for FWD Takaful. Won by competitive tender, the pitch shared by FWD Takaful also took the topic of mental health to heart through the pitch process itself. […]
STAR KOMBUCHA enters Malaysia
Berjaya Food Trading Sdn. Bhd., a wholly-owned subsidiary of Berjaya Food Berhad, renowned for its extensive line-up of products including Joybean Soymilk and Ready-To-Eat (RTE) range, Dilmah Ice Tea Ready-To-Drink (RTD), Australia Manuka Honey drink and KELAVA Plant-Based Ice Cream. BFT is now making waves in its beverage division with the introduction of STAR KOMBUCHA. […]
MARKETING Weekender – Issue 392
Read issue 392 now! WEB: http://hams.top/392 PDF: http://hams.top/392w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Why a fake agency is pitching for Saudi Aramco’s account
Created by the climate collective Glimpse alongside satirist and musician Oli Frost and the climate communications lab, Utopia Bureau, Atmospheric announced itself with a billboard ad in central London that states: “The climate is changing. Business shouldn’t have to.” Atmospheric boasts its own website, LinkedIn page and a CEO named Jamie Kolkot. Its mission statement says […]
DOMINO’S PIZZA MALAYSIA UNVEILS THE FUTURE OF DELIVERY: GAME-CHANGER E-BIKE WITH A BUILT-IN PIZZA OVEN!
By The Malketeer In a bold move that merges the love for technology with the passion for pizza, Domino’s Pizza Malaysia has unveiled an exciting glimpse into the future of delivery—the dxb. This innovative electric bike not only promises to revolutionise the way pizzas are transported but also introduces a novel concept: a built-in oven on […]
