MALAYSIAN PR AGENCY WINS BIG AT GLOBAL PR AWARDS
At the 12th Public Relations Global Network (PRGN) Global Best Practice Awards recently, Malaysian public relations (PR) agency Perspective Strategies took home three gold awards in the categories of Agency Marketing / Self Promotion, Events and Communication to Gen-Z, one silver award in the Pro Bono Work category and one bronze award in the Sustainability […]
THE UNINTENDED CONSEQUENCES OF BRAND BULLYING: THE CASE OF MCDONALD’S IN MALAYSIA
By The Malketeer The world is currently witnessing an alarming rise in what some have dubbed “brand bullying,” a form of collective activism where individuals and groups attempt to hold companies accountable for actions taken by unrelated international branches. This phenomenon has recently emerged in Malaysia, where there has been a call to boycott McDonald’s due […]
The Death of Advertising is only Collateral Damage
People keep sending me stuff about the fall of JWT et al. The comments are mostly whinging, whining, naive stuff. Boo bloody hoo! I worked with JWT for 12 years all around Asia I was Regional Exec CD, Regional Strategic Planner and sat on the World-Wide Standards Committee. None of what has happened either surprises […]
The line between truth and fake is blurring like no other
MALAYSIA’S political landscape has experienced noticeable changes due to the increasing popularity of the Internet and social media platforms. Remarkably, it has changed the strategies of politicians and political parties for election purposes and dissemination of information, often not in the nation’s best interest. Indeed, the Internet has profoundly transformed the global community, fostering economic […]
Visual Retale and friends Own the streets with the largest DOOH campaign.
Visual Retale, in partnership with Malaysia’s top media owners, recently launched ‘Own the streets’, a campaign encouraging ad agencies and marketers to advertise on outdoor media. The campaign, which started on 20th of October 2023, is currently running across 68 DOOH screens and 50 LED buntings. “Own the streets is about the power of the […]
Asia Pacific region leading the way as Out of Home recovery gathers speed says WOO President Tom Goddard
Picture (left to right): WOO President Tom Goddard, I DEWA GEDE MAHENDRA PUTRA Assistant to the Government and Welfare of the Provincial Secretary of Bali, Agung PrihambodoMarketing Director / AMG (Alternative Media Group) Asia Pacific has the world’s largest young population, a bigger GDP than either the US or Europe and the most flourishing Out […]
MARKETING Weekender – Issue 389
Read issue 389 now! WEB: http://hams.top/389 PDF: http://hams.top/389w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
THE MYAIRLINE DEBACLE: BRUTAL BRANDING AND MARKETING LESSONS IN TURBULENT SKIES
By The Malketeer In the volatile and competitive world of aviation, where success can be as elusive as a tailwind on a stormy day, MYAirline’s sudden suspension of operations less than a year after its launch stands as a stark reminder of the delicate interplay between branding, marketing, and the unforgiving realities of the airline industry. […]
WPP Kills Three Storied Agency Brands
By Avi Dan – CEO of Avidan Strategies, a consultancy that specializes in advising marketers about optimizing agency practices. Advertising started when Carlton & Smith was founded in New York by William James Carlton in 1864. It was renamed J. Walter Thompson Co. when James Walter Thompson bought out Carlton in 1878. The agency was […]
GOODDAY CHARGE DEBUTS REVAMPED CAMPAIGN IN LEGITIMISING ESPORT AS A SPORT, COLLABORATING WITH MALAYSIA’S TOP ESPORTS ATHLETE, xNOVA, AS THE FACE OF THE NEW CAMPAIGN
Fresh off their launch of the repackaged Goodday Charge, Goodday unveils xNOVA, Malaysia’s leading esports athlete and 2022 Asian Games bronze medalist, as the face of their campaign to create greater acceptance and legitimise esports as a sport on par with sports. Officiating the launch was Youth and Sports Minister, Hannah Yeoh, Santharuban Thurai Sundaram, […]
