Is the Malaysian advertising industry sexist?
Circa 1980s… We were all bad people. The Chairman of the agency was a well-heeled big shot. And he called the shots. But one day the expat creative director of his agency “crossed the line”. The creative director was caught sleeping with the Chairman’s mistress and despite being warned, continued his shenanigans. When the well-married […]
Catcha Digital Berhad to Acquire Award-Winning Digital Agency, Digital Symphony
Catcha Digital Berhad announced that it has entered into a Letter of Intent to acquire a 51% equity interest in Malaysia’s award-winning digital agency, DS Services Sdn Bhd or more commonly known as “Digital Symphony” among industry players for RM21.165 million. The acquisition is expected to materially increase Catcha Digital’s earnings per share. The consideration […]
HUMANISING MARKETING: REMEMBERING CUSTOMERS ARE PEOPLE, NOT TARGETS
By The Malketeer In today’s fast-paced world of marketing, where data-driven strategies and sophisticated analytics dominate, it’s easy to lose sight of the essence of any successful business – the people who make it thrive. In the pursuit of maximising ROI and optimising conversion rates, marketers often forget that their customers are not mere targets, but […]
THE AWE OF STRUNK & WHITE’S “ELEMENTS OF STYLE” LIES IN BREVITY, PRECISION AND CLARITY
By The Malketeer If there’s one book, I’d recommend to young copywriters is the University of Columbia’s mandatory guidebook for its journalism undergraduates, Strunk & White’s “Elements of Style”. The principles laid out in the epic publication remain an enduring guide for aspiring writers and seasoned journalists alike. Although published over a century ago, this slim […]
DEEPFAKES FROM THE GAZA WAR CATAPULT FEARS ABOUT AI’S POWER TO MISLEAD – FAKE BABIES, REAL HORROR
By The Malketeer The Gaza war has brought to light the disturbing use of deepfake images, particularly those depicting bloodied and abandoned infants, created using artificial intelligence (AI). These manipulative visuals, viewed millions of times online, serve as a potent propaganda tool, exploiting people’s emotions and spreading false information about casualties and atrocities during the conflict. […]
Sime Darby Property’s 3Q net profit more than doubles on strong revenue growth
Sime Darby Property Bhd (SDP), whose net profit for the third quarter ended Sept 30, 2023 (3QFY2023) jumped more than two-fold to RM144.91 million from RM56.13 million a year earlier on the back of higher revenue, says it is on track to surpass its FY2023 sales target of RM2.7 billion. In a bourse filing on Friday, […]
With Sherilyn Shackell, CEO of The Marketing Academy…
Let’s start by you sharing why & how The Marketing Academy even exists. The Marketing Academy exists because we believe that marketing, media and advertising at its best is the means to create a powerful & meaningful impact on the citizens of our planet. The only function and industry that truly influences the way people […]
Love will keep us alive.
Instead of weeping about the death of ads, how about saying something positive I hear you squeak? OK then, how about passing on the adverts baton, something that, rather than clutching at pearls, the old and wretched, the whiners, cry-babies and bed-wetters should be doing. Keep alive the tenets of the agencies they profess to […]
A holistic tribute to Festive Advertising
Festive Advertising* is a big deal in Malaysia. With almost a quarter of a billion Ringgit recorded adex every year, festive advertising is a barometer of consumption trends and retail spend. Some call it the shopping season and there’s much truth in that. It is also a time when a hike in ad spend by […]
PAYING TRIBUTE TO MALAYSIA’S UNSUNG HEROES IN THE WORLD OF ADVERTISING AND MARKETING
By The Malketeer As we approach the end of another turbulent year, it’s essential to pay homage to the unsung heroes who have been the driving force behind the vibrant and dynamic landscape of advertising, marketing, PR, digital, branding, media, and production in Malaysia. These industries, often working behind the scenes, have shaped narratives, sparked creativity, […]
