A WINNING BLEND: WONDA COFFEE AND FOOTBALL ASSOCIATION OF MALAYSIA (FAM) COLLABORATE TO FUEL MALAYSIAN FOOTBALL FANS AND THE NATIONAL TEAM
Wonda Coffee, one of Malaysia’s leading ready-to-drink (RTD) coffee brand, offering the smooth taste like freshly brewed coffee in a can, relaunched its Wonda Extra Shot range, a co-creation with Football Association of Malaysia (FAM) to empower the football fans and our national football team, Harimau Malaya. The co-creation of the Wonda Extra Shot coffee […]
BUILDING BRIDGES, FOSTERING UNITY: THE TRIUMPHS AND TRIALS OF CROSS-CULTURAL MARKETING IN MALAYSIA
By The Malketeer Malaysia, a nation celebrated for its rich diversity, presents a marketing frontier unlike any other. It’s an extraordinary marketplace where the complexities of cross-cultural marketing pose both a daunting challenge and an inspiring canvas for innovation. In a land where Malays, Chinese, Indians, and indigenous communities coexist harmoniously, brands must gracefully tread the […]
Are you ready for 2024?
BY THE HAMMER September 20 was a long day for me. After managing a creative workshop by Sonal Dabral at the Eastin Hotel, I was off to the Astro Universe 2024 Upfront event, nestled within the opulent confines of the One World Hotel. Amidst this star-studded soirée, the ever charming hosts, Kenny Ong and Jeyapuvan […]
Adobe AI is coming for your branding
BY HUNTER SCHWARZ Brand guides aren’t just for humans anymore. Today, Adobe announced the Image 2 Model of its artificial intelligence tool Firefly at the Adobe MAX keynote, and among the updates are fully editable vector image generation and a feature that stylizes AI-created images to match a specific aesthetic. With the new features, Adobe is positioning AI […]
Malaysians say YouTube is the #1 video service they watch the most
YouTube Malaysia hosts its ‘YouTube Works for Malaysia 2023’ – an annual celebration that shines a spotlight on the vibrant YouTube ecosystem and commits to shedding light on YouTube’s effectiveness and efficiency as an advertising platform. At the event last night, YouTube unveiled the winners of “Best of Malaysia” YouTube Works Awards and the nine […]
The fox, the monkey, the rabbit and the adman.
The mid-autumn festival is upon us once again. During this time, it’s our national obligation to eat mooncakes and for some, regurgitate stories about its origin. As with most myths, there are many versions. This one begins with the three immortals leaving heaven and visiting earth. To test the hearts of living beings, they disguise […]
Sime Darby Property partners Maybank to offers instant approval for eligible homebuyers
Sime Darby Property Bhd and Maybank announced a partnership to integrate Maybank Home2u financing platform into Sime Darby Property’s online booking system (OBS), offering instant home financing approval and competitive financing rates to homebuyers. In a press release issued on Tuesday, Maybank group CEO of community financial services Datuk John Chong said that this partnership […]
Longest magazine in the world has been released.
Ever read a magazine that looked like this before? Don’t worry, neither have I. With a little arm lifting, you might just become a little part of publishing history without knowing it. You can also make it into a Tent Card and park it on your table for casual reading, or bragging rights. How did […]
WARMTH AND LOVE FILLED CITY STREETS AND TRAIN STATIONS AS THE MALAYSIAN PUBLIC SHARED THEIR UPLIFTING MESSAGES AND PHOTOS ON BIG TREE’S DIGITAL OUT-OF-HOME (DOOH) SCREENS ACROSS KLANG VALLEY
Big Tree, Malaysia’s leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, shared heartfelt love and positivity from the Malaysian public along highways, city streets, train stations and shopping malls in Klang Valley through its “Apa Khabar?” Corporate Social Responsibility (CSR) campaign that is in support of Mental Health Awareness. The […]
DINESH RATNAM APPOINTED AS MD OF WARNER MUSIC MALAYSIA
Dinesh Ratnam has been named the Managing Director of Warner Music Malaysia. He will report to Chris Gobalakrishna and Jonathan Serbin, Co-Presidents of Warner Music Asia, and will be a core member of Warner Music’s regional executive team. Based in Kuala Lumpur, Ratnam will be responsible for overseeing Warner Music’s operations in Malaysia, spearheading strategic […]
