Southeast Asia a key and strategic market for WithSecure Corporation
With a keen eye on the fast-growing regional digital landscape, Finnish cybersecurity specialist WithSecure Corporation (formerly known as F-Secure Business) is continuing to build upon its formidable presence in Southeast Asia. Across its portfolio of cybersecurity consulting, security software and managed services, WithSecure is further enhancing an already robust commitment to mitigating cyber threats in […]
CMO to CEO – Malaysia
Here is a list of CEOs in Malaysia who started their careers in marketing: Dato’ Sri Mohammed Shazalli Ramly: He cut his teeth in branding and marketing at Unilever, BAT and Astro before coming CEO at ntv7, Celcom Axiata, Telekom Malaysia and Boustead Holdings respectively. Johan Dennelind: He had served as both Chief Financial Officer […]
IGNITING THE GREEN FLAME: HOW SUSTAINABLE-DRIVEN PR & COMMUNICATIONS AGENCIES WILL INSPIRE THE NEXT GENERATION OF MALAYSIANS
By The Malketeer A recent report released by the non-profit organisation, Bridgespan, covering the job markets in Malaysia, Indonesia, Singapore, Thailand, Vietnam, and the Philippines, reveals an astounding prediction. Southeast Asia could see up to 30 million sustainability-linked jobs by 2030, and Malaysia is at the forefront of this transformation. Malaysia’s journey towards a green economy […]
ADFEST 2024 says HI with Human Intelligence theme
With the rise of AI, the question being asked frequently of whether machines will replace humans is inescapable. However, innate human qualities of imagination, curiosity, and creativity cannot be replaced or replicated. The human wisdom promises endless potential and possibilities and AI will become an indispensable tool for Human Intelligence. The fitting theme was developed […]
Because CEOs can inspire CMOs to greatness
As we grow, the business of marketing is increasingly about the business of business. There is no question CMO (Chief Marketing Officers) and CEOs need to be close partners in order for business to succeed. CMOs nowadays lead transformation, bottom lines, long term business strategy, market expansion and more. They truly drive the business unlike […]
30 years later, a copywriting workshop by Ham….
The first Copywriting programme handled by me was in 1994 for industry training arm IACT. Here’s a rare caricature of that class by wordsmith student Simon Fong who is Creative Director of BBDO Worldwide in Shanghai now. A recent gathering of the Class of ’94, can anyone spot Copywriting luminary Edward Ong and Ming of […]
Fishermen Integrated and Grab snatch top honours at 2023 Effie Awards Malaysia
The 15th edition of the Malaysian Effie Awards saw Fishermen Integrated named as “Agency of the Year”, while Grab was named “Brand of the Year” for the third consecutive year. Showcasing campaigns that met and exceeded marketing objectives with a focus on effectiveness, the theme for this year’s Effie Awards was “To the Uncharted”, with […]
Fishermen Integrated Named Agency of the Year, Creates History at 2023 Malaysian Effies
Fishermen Integrated hauled in its biggest Effie catch to date and made history when it was declared Agency of the Year at the recent 2023 Effie Awards Malaysia, beating out some of the industry’s bigger and more established players for the prestigious title. This is the first time a locally-owned independent agency has won the […]
MARKETING: THE STEPSISTER OR A CINDERELLA STORY?
By Cassandra Elizabeth Praba, Marketing Manager – CXL Group Imagine a time, eight years ago, when someone asked me about marketing, and my shocking response was, “Marketing is going to the supermarket to stock up the pantry.” Back then, I was blissfully naïve about marketing’s power. But then, a mentor encouraged me to explore the […]
MARKETING Weekender – Issue 386
Read issue 386 now! WEB: http://hams.top/386 PDF: http://hams.top/386w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
