THE THIRST FOR CHANGE, GAZELLE ACTIVATION KEEPING IT 100 WITH A REFRESHING TAKE ON 100PLUS
In a bold move, 100PLUS, the beloved drink we know of today, is set to redefine itself as a lifestyle brand. No longer just reserved for sports or Chinese New Year celebrations, 100PLUS aims to become essential to our daily lives. Leong Wai Yin, F&N’s Marketing Director, shared, “Our goal is to break free from […]
DOOH ad tech platform Moving Walls launches its campaign planning, buying, implementation, and measurement platform ECOSS OOH in Latin America
Central de Outdoor, Brazil’s outdoor media association, has partnered with Adsmovil OOH to launch ECOSS OOH, an new platform bringing robust data intelligence, audience measurement, and automation solutions to the out-of-home (OOH) advertising space. The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH, part of Adsmovil which runs an audience-first […]
MARKETING Weekender – Issue 387
Read issue 387 now! WEB: http://hams.top/387 PDF: http://hams.top/387w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
CelcomDigi unveils striking new corporate brand with an aspiration to lead in innovation and digitalisation
CelcomDigi Berhad (“CelcomDigi”) today unveiled its new corporate logomark – a manifestation of the company’s aspiration to be their customers’ and the nation’s trusted partner in innovation and digitalisation. Celcom and Digi have been among the most trusted and most loved brands in Malaysia for three decades. The introduction of the new logomark is a […]
“Revolutionizing Broadband: Time Internet Unveils ‘Mission: Gig Speed Home’ with Fishermen Integrated”
Fishermen Integrated, the trailblazing advertising agency that recently secured the coveted “Agency of the Year” title at the Effie Malaysia 2023 Awards, is embarking on a mission that’s nothing short of extraordinary. In collaboration with Time Internet, they’ve unveiled the daring “Gig Speed Home” campaign, set to revolutionize how Malaysians experience high-speed broadband in their […]
From CMO to CEO, a growth focus
Here are some highlights from the 19th Annual CMO Summit townhouse session, where two leaders, Mary Dillon, executive chair and former CEO of Ulta Beauty and Michele Buck, President & CEO of The Hershey Company shared their experiences on the path from CMO to CEO….. “If you aspire to be CEO,” Dillon said, “sitting by […]
Taylor’s Deepavali film illuminates mutual respect and understanding
Taylor’s has recently announced the release of its much-awaited Deepavali festive film. Titled ‘Not For Rent’, the cinematic piece explores the real-life experiences of the Malaysian Indian community and carries a profound message about fostering understanding and respect, all in the spirit of Deepavali – a time to celebrate unity, the triumph of good, and […]
Unmasking the Charade: Authenticity as Your Brand’s Soul
BY CLAUDIAN NAVIN STANISLAUS, PRESIDENT, MALAYSIAN ADVERTISERS ASSOCIATION | BRAND TRANSFORMATION STRATEGIST | CHANGE CATALYST | THOUGHT LEADER | ENTREPRENEUR ADVOCATE | SELF REGULATION PROPONENT | EVANGELIST MARKETER In today’s dynamic world of modern marketing one buzzword reverberates everywhere; from strategy war rooms to the halls of academia, from industry discourse to the pages of […]
How PR Practitioners Who Embrace AI Can Deliver Better Results and Become More Effective Communications and Media Practitioners
By Syed Mohammed Idid, General Manager Strategic Communications and Stakeholder Engagement West Coast Expressway and member of the Institute of Public Relations Malaysia and Public Relations Communications Association of Malaysia PR practitioners who embrace AI are able to deliver better results and become more effective communications and media practitioners by upskilling their abilities in using […]
CMO TO CEO – Global
Here are some global CEOs who began their careers in marketing. These CEOs highlight the potential for marketing professionals to ultimately ascend to top leadership positions within their organizations, leveraging their strategic marketing expertise, brand management skills, and customer-centric mindset to guide their companies to success on a global scale. Alan Jope: Former CEO of […]
