MARKETING Weekender – Issue 388
Read issue 388 now! WEB: http://hams.top/388 PDF: http://hams.top/388w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
A thunder of Dragons soared over KL tonight!
The 23rd Dragons of Asia and the 11th Dragons of Malaysia are wrapped and we can announce this year’s Winners in the most closely scored Programmes. Both Programmes attracted the largest number of entries this year, buoyed by participation by the Pakistani Marketing Industry’s in the successful inaugural Dragons of Pakistan and the 2023 Dragons […]
Exclusive Insights: impact.com and Cube Asia Uncover the Latest Influencer Marketing Trends in Malaysia
impact.com, the leading influencer and affiliate partnership management platform, has collaborated with Cube Asia, an e-commerce market intelligence company for Southeast Asia. Together, they have unveiled an in-depth research report in the region including the Malaysian market titled ‘The Power of Influence – E-commerce Influencer Marketing in Southeast Asia,’. The report offers valuable insights into […]
INITIATIVE INCLUDING BPN MAINTAINS POLE & SOLE DOMINANT POSITION ON RECMA’S LATEST QUALITATIVE EVALUATION
Initiative including BPN retains its position as the leading media agency in Malaysia on RECMA’s latest qualitative evaluation, the only agency in the country to score a Dominant profile for five consecutive reports. With sister agency UM at the number two spot, IPG Mediabrands has remained the top agency group for the last seven years. […]
Nadia Omer takes the helm at airasia MOVE as Chief Executive Officer
airasia MOVE (formerly airasia Superapp) announces Nadia Omer as its new Chief Executive Officer effective 26 October 2023, taking the helm from Mohamad Hafidz Mohd Fadzil who served as airasia MOVE’s acting CEO since April this year. Nadia has an impressive track record in category conversion, consumer habit change, and ecosystem value creation from her […]
MBCS AND THE WOMEN’S AID ORGANISATION HIGHLIGHT THE TOXICITY OF LOVE BOMBING
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has launched a campaign in partnership with the Women’s Aid Organisation in Malaysia, in conjunction with Domestic Violence Awareness month, recognised in the month of October. The ‘Love Bombing’ campaign aims to raise awareness of domestic violence and abuse, specifically the practice of love […]
Naga DDB Tribal and Pantai Hospital KL Team Up for ‘Boo!bies’ Campaign to Bust Unwanted Boob Scares for Breast Cancer Awareness Month
Inspired by the Halloween spirit for October’s theme of terror and fright, it’s unsettling to think that not knowing how to care for one’s breast health can be equally frightening. As part of Naga DDB Tribal’s She Speaks Power initiative, the agency teamed up with one of its clients, Pantai Hospital KL to launch its […]
Catcha Digital Berhad announces AI plans in Digital Media and appoints Head of Innovation
Catcha Digital Berhad and its subsidiaries announce the appointment of Mr. Tan Guan Sheng as the Head of Innovation to spearhead the Group’s efforts in Artificial Intelligence related to Digital Media. Guan was the founder of Ittify Sdn Bhd, a leading influencer platform in Malaysia. On 9 October 2023, Catcha Digital Berhad announced the acquisition […]
VMLY&R unleashes Yunni, the adorable fluffy face of TM’s game-changing Unifi convergence plan
Global brand and customer experience agency, VMLY&R Malaysia, has launched a new campaign for TM’s Unifi offerings, which includes the creation of an adorable fluffy influencer named ‘Yunni’. The brainchild of VMLY&R Malaysia, the larger-than-life fluffy mascot, personifies Unifi’s new convergence package which brings together fixed broadband, mobile, and lifestyle services, removing the customer’s pain […]
MSMEs Can Now Leverage SiteGiant Advantage for ‘Malaysia Madani’ MSME Digital Grant
In a progressive move towards further establishing the Digital Economy as a strategic engine of growth for the country, the Malaysian Government, partnering with Malaysia Digital Economy Corporation (MDEC), BSN Bank and the Malaysian Communications and Multimedia Commission (MCMC), recently announced the MSME Digital Grant under the ‘Malaysia Madani’ initiative as part of Budget 2023. […]
