INITIATIVE STUDIOS & ZURICH MALAYSIA EMBODY CARE IN COUNTLESS WAYS WITH NEW BRAND CAMPAIGN ‘CARE FOR WHAT MATTERS’
Initiative Studios, the media-fuelled creative content practice within the IPG Mediabrands network, has partnered with Zurich Malaysia for the launch of their new ‘Care For What Matters’ brand campaign. ‘Care For What Matters’ was launched at Zurich Malaysia’s media event on 30 August, where the brand film The Future That Matters was unveiled. The brand campaign affirms Zurich […]
Record number of entries judged today in MSA Awards 2023
The MSA Awards 2023 has witnessed over 300 entries, as all the top media agencies of Malaysia compete in the most prestigious media industry awards. With a combined media buying clout of over RM 4 billion, the members of the Media Specialist Association competed fiercely today, as 128 shortlisted entries from the original submissions were […]
FCB SHOUT GOES TO THE FUTURE AND BACK FOR ALLIANZ MALAYSIA’S TOTAL RETIREMENT SOLUTIONS CAMPAIGN
When you think of campaigns for retirement schemes, chances are, the first images that come to mind are those of an elderly couple strolling on a sandy beach, smiles and sun on their faces as they look towards the horizon with hope glinting in their eyes while the copy assures the audience that its savings […]
WONDA Kopi Tarik and Astro Radio launch Malaysia’s most original radio station, OR1 FM with Wonda Kopi Tarik, this Hari Kebangsaan
In conjunction with Malaysia’s National Day, listeners can tune in to OR1 FM with Wonda Kopi Tarik, the Original Malaysian Taste, presented by Astro Radio and Etika. For the first time, OR1 FM with Wonda Kopi Tarik will gather 17 radio stations in 4 languages – Malay, English, Chinese and Tamil – to create the […]
Netcore Unbxd named as a Leader in Commerce Search and Product Discovery
Netcore, an AI-powered Customer Experience & Personalisation platform for Ecommerce, announced its Netcore Unbxd ecommerce search solution has been recognised as a leader in Commerce Search and Product Discovery in The Forrester Wave™: Commerce Search and Product Discovery, Q3 2023. Pavan Sondur, Founder & CEO of Netcore Unbxd, reflected on the acknowledgment, stating, “We are […]
A campaign from NEW! Creative Agency in Lithuania challenges agencies to get judged “outside their bubble”.
Opportunities for agencies to have their work evaluated by an expert community that’s nonetheless objective and independent are rare indeed. As the only global creative competition judged by journalists who write about the industry, the Epica Awards offers that chance. This crucial difference is highlighted by NEW! Creative Agency, Lithuania, for the 2023 call for […]
World’s first “KFC BONE TIE” Bow-Wow Snack is here! An International Dog Day like no other…It’s Paw Lickin’ Good.
Dogs across the country grabbed a bite this International Dog Day with KFC Thailand’s remarkable bid on doggie wellbeing. On a mission to reduce the doggie danger of feeding chicken bones to their pups, the Colonel asked dog owners to think twice, and grab a woofing-good BONE TIE instead. Since KFC chicken bones are a […]
Spikes Asia announces its return to a physical event for 2024
Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has confirmed its return to a physical event in Singapore for 2024. Returning in-person for its 37th edition, the event will include two days of content and networking, on 13-14 March 2024, at the Conrad Centennial, Singapore. Once again, the Juries will […]
Navigating the World of Martech with Rajesh Jain: From Startup to Proficorn
In the enlightening episode of “The Brand Called You,” host Ashutosh Garg engages in a profound conversation with Rajesh Jain, a distinguished entrepreneur and marketing maestro hailing from Mumbai. Diving deep into the intricate world of martech (marketing technology), Jain elucidates its pivotal role in the contemporary digital landscape. Drawing from his rich experience as […]
Refresh with Yeo’s this Merdeka
BY THE HAMMER As Malaysia celebrates its cherished 66th Merdeka, Yeo’s has embarked on an exciting new journey with a renewed focus and campaign, “Refresh What Matters”, which kicked started with A New Look for their Asian Drinks. Just as Malaysia continually evolves and flourishes, so does Yeo’s. The fresh outlook mirrors the vibrant dynamism […]
