KL-ites go wild over MR D.I.Y.’s giant inflatable iron
Malaysia’s favourite do-it-yourself store MR D.I.Y. had KL-ites in a frenzy today, when it unveiled a giant inflatable iron over the city skyline. The launch of the inflatable iron marked the kick off of the retailer’s newest initiative, dubbed “Big & Small, MR D.I.Y Has It All” / “Kecil & Besar, MR D.I.Y. Ada”. Measuring […]
MARKETING Weekender – Issue 384
Read issue 384 now! WEB: http://hams.top/384 PDF: http://hams.top/384w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
ZUS Coffee & Fishermen Integrated surprise Inside Scoop, BOH Tea, Julies, The Chicken Rice Shop & TIME with a “brew-tiful” cup of love leading up to Malaysia Day!
Following the huge success of their “Buatan Malaysia” campaign, ZUS Coffee & Fishermen Integrated keep up their momentum by bringing joy and a sense of appreciation to their fellow Malaysian made brands. Equipped with one the best Malaysian brew in tow, the team headed out to the offices of their Malaysian made peers, like BOH, […]
iQIYI and Grab Malaysia Presents #CedokLife – A Tribute to Everyday Heroes
Leading Asian streaming platform iQIYI partners with Grab Malaysia to bring audiences a new Malaysian-themed mini-series, #CedokLife, set to premiere exclusively on iQIYI beginning 16 September 2023, in conjunction with the Malaysia Day celebrations. #CedokLife offers viewers an inside look into everyday Malaysian encounters through the lens of Grab driver- and delivery-partners. Following the stories […]
BREAKING BOUNDARIES ALONE: THE MIGHT OF MAVERICK SOLOPRENEURS IN ADVERTISING AND MARKETING
By The Malketeer The Technological Symphony: Soloists with a Digital Orchestra The canvas upon which modern advertising and marketing are painted is decidedly digital. From social media juggernauts to algorithmic search engines, a single individual now commands tools that previously demanded a full-fledged team. Automated ad campaigns, data-driven insights, and analytics platforms have emerged as the […]
Merging Humanity with Tech in Today’s Advertising Landscape
By Elena Lee – Global Business Operations Director, Audience2Media Having spent nearly a decade in the advertising, agency, and digital domain, my experiences have been enriched with diverse perspectives and values. One such profound lesson I imbibed from my tenure at a leading CPG company was the philosophy of “Kaizen” – the pursuit of continuous […]
Generative AI supercharging business performance
Automation now features significantly in the continuously evolving business landscape, heralding a new era of vast marketing opportunities. This potential is amplified by the innovative power of generative artificial intelligence (AI) that, when applied effectively, leads to accelerated growth in revenue and cost optimisation. This insight was the highlight of the marketing technology (Martech) forum […]
Coca-Cola Inspires Fans to Imagine the Future with Launch of New Limited-Edition Creations Flavor and AI Experience
Today Coca-Cola launched Coca-Cola Y3000 Zero Sugar, a new limited-edition flavor and AI-powered experience from Coca-Cola Creations. Coca-Cola Y3000 Zero Sugar is the first futuristic flavor co-created with human and artificial intelligence from Coca-Cola, celebrating an optimistic future through the connections we make. The drop also includes an incredible new AI-powered experience that will give […]
THE SHOUT GROUP SOARS AHEAD ON A SUCCESSFUL NEW BUSINESS STREAK
With true grit and the unwavering spirit of entrepreneurship, The Shout Group has secured 15 new business wins this year, a remarkable two-fold surge over the previous year. Headlining the group’s roster of new clients is leading beverage manufacturer Etika, with FCB SHOUT assuming creative responsibilities for three key brands: Pepsi, Wonda and Tropicana on […]
Wong Chun Wai appointed Bernama chairman
Award-winning journalist Datuk Seri Wong Chun Wai has been appointed the chairman of Bernama, the Malaysian National News Agency. Wong, whose appointment took effect on Sept 1, succeeds Datuk Ras Adiba Radzi. The appointment of Wong is with the consent of Yang di-Pertuan Agong Al-Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah. Digital and Communications Minister Fahmi […]
