Administration for Digital Industries, Ministry of Digital Affairs, accompanied Taiwanese digital technology companies to Malaysia to host Taiwan Digital Day
The Administration for Digital Industries, Ministry of Digital Affairs (the adi, moda), in an effort to assist Taiwanese digital service solution providers in expanding into new markets, led a delegation of 8 Taiwanese digital technology companies along with the Institute for Information Industry (III) to Malaysia from September 18th to 21st. During this period, they […]
ParkInsure by Touch ’n Go Group launches campaign to “Protect Yourself from Yourself” with Chariot Agency
Every day, the average person makes around 35,000 decisions. With that many decisions to make, even something as mundane as deciding where to park your car could go wrong. Touch ‘n Go Group partnered with The Chariot Agency to launch a campaign for their newest product, ParkInsure, a first-of-its-kind insurance in Malaysia that protects drivers […]
Personalisation – Promises and Potential
By The Malketeer Just like the rich diversity of cultures in Malaysia, personalised marketing isn’t just a strategy – it’s a testament to the profound understanding that every consumer is unique. It’s about transcending the one-size-fits-all approach and crafting experiences that resonate deeply. Indeed, the magic of personalisation lies in its ability to create one-on-one connections […]
Young people are not replacements. They’re reinforcements
By Edward Ong, Founder and Creative Director of Borderless. n the 1976 movie Logan’s Run, nobody lives past age 30. At 30, each person is sent for ‘rebirth’. When the crystal on your left hand, implanted during birth, starts blinking, you know your time is almost up. Keeping the population young conserves precious resources, and […]
WUNDERMAN THOMPSON LAUNCHES AI CREATIVE TESTING SOLUTION
Global creative and technology network, Wunderman Thompson, today announces the launch of Reveal, a complete AI creative testing solution that helps brands evaluate their advertising and brand assets. Reveal is the latest example on how Wunderman Thompson is embedding AI across its global network. Developed by Wunderman Thompson’s team of data specialists and technologists, Reveal is […]
A day of madness, laughter, and a little technology.
BY THE HAMMER September 13 is not just International Chocolate Day. This September 13, about 170 delegates huddled at the Sime Darby Convention Centre for the annual Malaysian Media Conference (MMC), as the event entered its 16th year. The theme MarTech’s Love-Hate with Media and Marketing tackled the world of MarTech and tickled the imagination of […]
FCB SHOUT KICKSTARTS MEASAT APPOINTMENT WITH CAMPAIGN TO CELEBRATE MALAYSIA DAY
MEASAT Global Berhad has appointed FCB SHOUT as its creative agency of record for their first consumer brand, CONNECTme, following a competitive pitch process. The pitch required independent agencies to develop a comprehensive content strategy, craft a sustainable narrative and amplify brand relevance, all aimed at elevating the versatility of CONNECTme and its significant impact […]
The Dragons of Asia 2023 Finalists revealed!
The 23rd Dragons of Asia Marketing Communications Recognition Programme is in its final stages. The following entrants and the brands they’ve submitted, in alphabetical order, are all winners of Bronze, Silver, Gold, Blue or Red, Dragons of Asia Trophies. AKQA Shanghai China amc Asia Singapore Ampersand Advisory Malaysia Astro Malaysia Ayam Brand Singapore BI Worldwide […]
The Dragons of Malaysia 2023 Finalists revealed!
The 12th Dragons of Malaysia Marketing Communications Recognition Programme is in its final stages. The following entrants and the brands they’ve submitted, in alphabetical order, are all winners of Gold, Silver or Bronze Dragons of Malaysia Trophies. Amadeus Malaysia Ampersand Advisory Malaysia Astro Malaysia Atlas Vending Malaysia Ayam Brand Malaysia Ayam Brand Singapore British American […]
TOP 10 winners for the Experts’ Choice Awards Merdeka TVC 2023
The popularity and success of our coverage of the Best Merdeka TVCs based on reader voting has grown over the years. In recent years, our replies have increased from a few hundred to well over 4,000. Additionally, we don’t base our rankings on factors like the number of YouTube views or other metrics other than readers’ preferences. Without further […]
