Navigating Towards a More Inclusive Influencer Marketing Landscape
In a Marketing Magazine Asia article carried last month, three Malaysian Indian influencers were interviewed to potentially uncover potential unconscious biases in branded influencer marketing campaigns, and how new ways could be explored to create a more inclusive and diverse influencer marketing industry as a whole. In this article, together with Nuffnang Sdn Bhd we specifically […]
Naga DDB Tribal Supercharges Creativity with Industry-First Generative AI certification
Naga DDB Tribal has recently unveiled its groundbreaking Generative AI certification programme, designed to invigorate the creativity within its agency team. In collaboration with the US-based business inspiration consultancy, OK Tomorrow, known for helping organisations worldwide foster innovative thinking among their teams, this AI masterclass for creative excellence promises to be a game-changer. “AI holds […]
Astro Clinches 16 Awards at the Asian Academy Creative Awards 2023
Astro is proud to garner global recognition once more by taking home 16 awards at this year’s Asian Academy Creative Awards (AAA’s), held in Singapore on 28 September 2023. Among the most notable awards won include One Cent Thief for Best Drama Series, Polis Evo 3 for Best Feature Film, Mechamato Movie for Best Animated […]
LMX Integrates with Xibo’s SSP Connector, Empowering Seamless Access to Advertising Demand
Locations Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has announced an integration with Xibo’s SSP Connector. This integration empowers Xibo users to access and execute advertising demand directly from the LMX platform. Xibo’s SSP Connector is an advanced add-on service provided by Xibo Signage, enabling integration with various supported […]
WhatsApp chatbot platforms for e-commerce to transform your business
WhatsApp is the most popular messaging app in the world, with over 2 billion active users. This makes it a prime platform for businesses to reach their customers and provide them with a convenient and personalized shopping experience. In the fast-paced world of e-commerce, staying ahead of the competition and providing exceptional customer experiences is […]
MR D.I.Y AND FCB SHOUT CREATE RECORD-SETTING BIG-VERTISMENTS
Ask any recent visitors to Kuala Lumpur’s Titiwangsa Lake Park what was the most memorable thing they saw at the park, chances are, their answers would be similarly outlandish: a giant inflatable MR D.I.Y iron floating in the middle of the lake. The giant inflatable iron, is there for a good reason, and it’s not […]
IPG Mediabrands Launches Industry’s Most Powerful Delivery Engine Under KINESSO Banner
IPG Mediabrands, the media holding company within Interpublic Group announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward. The new entity is poised for accelerated growth through the integration of three powerhouse brands: Kinesso, Reprise, and Matterkind, now living under the KINESSO banner within IPG Mediabrands. By […]
VMLY&R Malaysia Supercharges Creative Excellence with New Creative Firepower
Global brand and customer experience agency VMLY&R Malaysia is bolstering its creative prowess in the market with four new strategic senior creative hires. The new appointments are part of the agency’s new vision of creative excellence, reinforcing VMLY&R’s positioning as a powerhouse for Brand Experience (BX) and Customer Experience (CX), fuelling the agency’s unrivalled Creative […]
Rupert Murdoch steps down as chairman of Fox and News Corp
Rupert Murdoch is stepping down as chairman of the board of both Fox Corp. and News Corp., the companies said on Thursday. The move will be official in November. Murdoch, 92, will be appointed chairman emeritus of each company. Lachlan Murdoch, one of his sons, will become sole chairman of News Corp and will continue as […]
Celebrate the magic of the Mid-Autumn Festival with Guinness Mooncakes
The Mid-Autumn festival is just around the corner, and that only means one thing – it is time for delectable mooncakes! This year, The Beer Factory (TBF) has once again partnered with Malaysia’s favourite stout, Guinness, to create the limited-edition Guinness Snowskin Mooncakes. This time around, the limited-edition mooncakes offer a more pronounced and balanced […]
