TBWA\Malaysia helps 30% Club to celebrate gender diversity
The 30% Club Malaysia has announced that TBWA\Malaysia, part of the TBWA\Worldwide creative collective, has come onboard to assist with creative and campaign efforts. TBWA has been named by Fast Company as one of the world’s most innovative companies in 2023, for the fifth year in a row since 2019. A significant milestone has been […]
Are Media Agencies Human?
By Chris Jaques, CEO of Transformation: The Growth Business @ www.YourTransformers.com This is weird. I’ve just sat through a series of media pitches – and I’ve realised something very strange. Every pitch was basically the same. The tools were almost identical. So were the analyses, the recommendations, the costs. But the scariest part was this: […]
Malaysia’s Tech Leap: Embracing Full-Stack MarTech, Profitability, and Progency for a Marketing Revolution
Malaysia, with its impressive internet penetration rate of 96.8%, according to the World Bank, has proven its robust connectivity and receptivity to tech advancements. This figure is predicted to see an annual growth of 0.4% until 2025, signifying the steady ascend of Malaysia as a tech-forward nation. In this technological landscape, Malaysia exhibits a clear […]
Decoding AI’s Impact on the Effectiveness of Digital Advertising
By Chris Gallanongo – Head of Platforms, Audience2Media Artificial Intelligence (AI) has been a part of our ecosystem for many years, generally speaking when asked about the future of AI, there is a sense of an underlying fear of a human versus AI conflict, where AI will takeover the world. However, the emergence of advanced […]
Mumbai’s Dabbawalas become Network Reporters for Vi
In a constantly moving city such as Mumbai, millions of dreams & ambitions rely on a strong mobile network. With narrow crowded lanes, and open, wide expressways, local trains – Mumbai needs a network that is strong & constantly improving, to cater to the crucial connectivity requirement for the constantly moving Mumbaikars. When Vi took […]
In The Blink of An Eye: How Micro-Moments Can Drive Marketing Success
By The Malketeer The stealth-like impact of micro-moments in marketing campaigns cannot be ignored. As consumers’ reliance on mobile devices continues to grow, brands now have an incredible opportunity to take advantage of these micro-moments to make a profound impact on sales by meeting their customers’ needs in real-time and delivering personalised experiences. Understanding Micro-Moments […]
Tobacco players are doing just fine
Once upon a time, it was the era of the cigarette brands. And the ad budgets were astronomically high. You could say they were the last of the big spenders. Agencies who handle a cigarette brand or two were bound to become rich beyond their dreams. The offices of these clients were so opulent, the […]
4As formalises engagement programme for Media & Communications students at tertiary institutions to promote talent development
The Association of Accredited Advertising Agents Malaysia (4As) has announced the launch of “The Refinery”, a student talent development programme designed with the goal of shaping the next generation of ad-makers who will one day be the trailblazers of the industry. With a series of activities lined up starting from September 2023, The Refinery will […]
MARKETING Weekender – Issue 380
Read issue 380 now! WEB: http://hams.top/380 PDF: http://hams.top/380w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Reckitt Shieldtox and Havas Malaysia Collaborate to Ensure Restful Nights for Children
Thai mothers have long relied on aerosol sprays and mosquito coils to protect their families from mosquitoes. However, when Shieldtox Liquid Mosquito Repellent aimed to capture the attention of mothers, it recognized the need to effectively demonstrate its exceptional ability to provide fragrance-free, all-night protection for their beloved children in a captivating manner. To achieve […]
