MBCS & PIZZA HUT SPREAD MESSAGES OF AWARENESS THROUGH PIZZA PIE CHARTS THIS WORLD HUNGER DAY
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has announced its hunger awareness campaign with Pizza Hut Malaysia, inviting Malaysians to ‘share a slice’ to combat hunger. In conjunction with World Hunger Day on 28 May, MBCS transformed Pizza Hut’s online menu to depict pizza pie charts that shared critical stats on […]
Meltwater makes key strategic hires to augment AI-driven growth in APAC
Meltwater, a global leader in media intelligence and data analytics, today announced two new senior hires to spearhead its customer journey and business functions and strengthen their presence in the APAC region. Huixian Yang has been named Meltwater’s Customer Experience Director (APAC). With over a decade of experience in customer success at leading technology brands […]
A Hot Air Balloon landing in the middle of Bukit Bintang KL City Center for DASHING Bad Boyz #BreakFreeKL Youth Street Art Festival
As Athalia, an upcoming Malaysian Artiste watched; a life sized Hot Air Balloon emblazoned with a giant banner reading “DASHING Bad Boyz #BreakFreeKL Youth Street Art Festival by MYC.my x LalaPort” slowly descended onto the rooftop park of LaLaPort Bukit Bintang KL City Center. “This is Crazzyy .. and surreal!” she giggled aloud. This was […]
MILO Original Energises Malaysia’s Generation Z to Be Original
MILO has launched MILO Original, its new ready-to-drink variant that is set to help spur Malaysia’s Generation Z into action while being true to their original selves. MILO Original offers the goodness of MILO energy made from malt barley, milk and cocoa. It serves the great MILO taste they loved growing up, that when consumed […]
Shopee Live Records 12X Uplift in Buyers during 8.8 Fashion & Beauty Markdown Madness
Shopee kickstarted this year’s annual End of Year Sales with a successful 8.8 Fashion & Beauty Markdown Madness campaign this week. On 8 August 2023, over 3,000 sellers took their business to Shopee Live. Shopee Live, Shopee’s on-platform live streaming feature, gained significant traction from well-loved brands and sellers such as Khairul Aming Brand, Lovito, […]
Ascential plc acquires creative and strategic intelligence service Contagious
Ascential plc, the specialist information, analytics, events and ecommerce optimisation company, has acquired Contagious Communications. Contagious is a multi-format creative insights business that provides forward-looking creative inspiration and trend analysis for their agency and brand customers. Contagious joins Ascential’s existing Marketing brands: global creative benchmark LIONS and leading authority on marketing effectiveness, WARC. Together, LIONS, […]
The APPIES Awards Night 2023
The APPIES Malaysia & Asia Pacific 2023 Awards Night took place on the 11th of August 2023 at Sime Darby Convention Centre Kuala Lumpur. Here are the winners for the awards. The APPIES Malaysia – Gold Winners Category Campaign Brand Agency Digital & Social KJ Jadi DJ Hot FM Media Prima Audio Customer Experience A […]
Malaysians Are Ready to Splurge, with Almost Half Ready to Spend Twice their Average Monthly Income on Travel
Travel is no longer about crossing destinations off a checklist for Millennials and Gen Zs in Asia Pacific. Experiences are now the first consideration factor when planning for a holiday, trumping accommodation and flight options for this group, and they’re willing to spend on it too. According to a survey[1] conducted by leading travel and […]
UM’S ANNUAL IMPACT DAY, “BUILDING A BETTER FUTURE,” RAISES FUNDS FOR SCHOOL BREAKFAST PROJECT SUPER SARAPAN
Universal McCann (UM), the global media agency network of IPG Mediabrands, announced its sixth annual day of service to the community, UM Impact Day, on 20th July. Launched under UM’s corporate social responsibility initiative, Better World, Impact Day exemplifies the agency’s commitment to community and care and its employees’ commitment to driving a better workplace, […]
The mindset, musings and mileage of a long-distance runner
What does it take to create great campaigns year after year after year? Mark Fong answers. Edited by Edward Ong. About two years after starting as copywriter, I learnt the one lesson that would change everything I thought I knew about advertising. In less than 20 months, I had been promoted out of the open […]
