CAMPAIGN FOR LET’S MAKE MALAYSIA GREAT
By The Malketeer In the heart of Malaysia’s current political landscape lies an opportunity that demands relentless courage, clear vision, and dogged determination. The poor voter turnout on August 12 during the state elections serves as an unequivocal testament to the disillusionment and disappointment that have taken root in the hearts of ordinary Malaysians. The clarion […]
MCCANN WORLDGROUP’s VALERIE MADON ELEVATED TO CCO ASIA PACIFIC
McCann Worldgroup Asia Pacific has today announced that, after her first three months with the network, as Chief Creative Officer (CCO) for Southeast Asia, Valerie Madon will be expanding her remit to cover the rest of the region. In this new position for McCann Worldgroup, Madon will be responsible for creative product across Asia as […]
Antsomi partners D.A.Consortium Inc.
The Southeast Asia-based marketing technology company, Antsomi, is pleased to announce that D.A.Consortium Inc. (DAC), a leading digital advertising and marketing company, has made a strategic investment in Antsomi. This investment marks a significant milestone in the partnership between Antsomi and DAC, positioning DAC as a regional reseller of Antsomi’s innovative customer data platform, CDP […]
VMLY&R creates ‘Kentucky Town’ to kick off KFC Malaysia’s 50th birthday celebrations
Global brand and customer experience agency VMLY&R was tasked with redefining KFC Malaysia’s brand proposition, in conjunction with its 50th Anniversary in 2023. This led to creating the exciting immersive experience ‘Kentucky Town’, with a series of additional events expected through the rest of the year. As well as commemorating KFC Malaysia’s golden jubilee, Kentucky […]
AI’s Transformative Influence on Media Landscape
By SYED MOHAMMED IDID, General Manager, Strategic Communications & Stakeholder Engagement, West Coast Expressway (WCE) and AI ChatGPT advocate The media and communication landscape in Asia, including Malaysia, stands witness to the multifaceted impact of AI. This article delves into the intricacies of AI’s role in content creation, audience engagement, and the reshaping of journalistic […]
Viu’s Unprecedented Growth in Dominating Streaming Landscape Continues with Viu Lokal Lah!
Viu Malaysia, PCCW’s leading pan-regional OTT video streaming service celebrates Malaysia’s national day with Viu Lokal Lah!. The campaign is a testament to Viu Malaysia’s commitment to showcasing the best of Malaysian content and has captured the attention of audiences across the country. The commitment is also reflected in the overwhelming response from viewers and […]
Derek Tan Joins Invictus Blue
Derek Tan has joined Invictus Blue as CEO after a storied journey that encompassed many landmark companies. This included the pivotal role he played in the phenomenal growth of Entropia right through to its acquisition by Accenture. Invictus has a unique position as the industry pioneer not just in Malaysia but in Asia and continues […]
IPG Mediabrands Becomes the First Media Holding Company to Achieve Global TAG Platinum Status for High Brand Safety, Fraud and Malware Best Standards
As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that it achieved TAG Platinum status globally from TAG (the Trustworthy Accountability Group), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Additionally, […]
KFC THAILAND LAUNCHES OPERATION ‘LET MOM REST’ ON MOTHER’S DAY
This Mother’s Day in Thailand, KFC wanted moms across the country to have the much-needed break they deserve in its ‘Let Mom Rest’ Campaign on the 12th August. Colonel Sanders initiated his crispy idea of Operation ‘Let Mom Rest’, recognizing Motherhood as a superhero’s job that takes no holidays and the need for Thai families […]
AUDREY CHONG CEO OF UM MALAYSIA DEPARTS MEDIABRANDS
IPG Mediabrands has today announced the departure of Audrey Chong, Chief Executive Officer of Universal McCann (UM), to pursue opportunities outside the group. Bala Pomaleh, Chief Executive Officer of Mediabrands Malaysia said, “We would like to thank Audrey for being a key member of the Mediabrands family for over five years and wish her much […]
