Logo Land Malaysia
By The Hammer There’s much ceremony in Malaysia. We seem to love pomp and protocol. Emblems, coat of arms, all manner of insignias, and of course… logos. We have a flag for every state, three for our Federal Territories, a Flag of the Federal Territories, for state capitals, and royalty. So the recent fixation about […]
IPG Mediabrands Partners with Google Cloud on Generative AI-Powered Branded Content Creation Platforms
IPG Mediabrands announces a partnership with Google Cloud to develop a suite of generative AI-powered applications that put brands at their center. Under the terms of the partnership IPG Mediabrands will develop two pilot platforms, Branded Content Generation (BrandVoice AI) and Audience & Research Insights (BrandPortrait AI). The BrandVoice AI pilot will use Google Cloud’s […]
4As reminds advertisers of fair compensation
By Khairudin Rahim, CEO of the Association of Accredited Advertising Agents Malaysia (4As). The Association of Accredited Advertising Agents Malaysia (4As) has expressed concern over the emerging practice of advertisers including some multi-national companies and GLCs declining to provide pitch disbursements to its member agencies, with some Advertisers having even gone to the extent of […]
The making of an auto super brand?
Sime Darby to acquire 61.2% stake in UMW in RM3.57bil deal. Sime Darby Bhd has entered into a conditional share purchase agreement to acquire Permodalan Nasional Bhd’s (PNB) entire 61.2% stake in UMW Holdings Bhd for RM3.57bil cash or RM5 per share. Once the agreement becomes unconditional, the group said it will undertake a general […]
REAL LIFE MEETS ENTERTAINMENT VIA MULLENLOWE SINGAPORE’S HILARIOUS CAMPAIGN FOR PRISM+
Award-winning director Wuthisak “Un” Anarnkaporn from FACTORY01 and MullenLowe Singapore have teamed up to create a new collection of brand films for PRISM+, with post-production led by THEQUIETLAB Singapore and Bangkok. In each film we follow a different cast of characters inspired from the TV-watching habits many of us share, as they are unwittingly drawn […]
MARKETING Weekender – Issue 382
Read issue 382 now! WEB: http://hams.top/382/a> PDF: http://hams.top/382w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
MARKETING Weekender – Issue 381
Read issue 381 now! WEB: http://hams.top/381/a> PDF: http://hams.top/381w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Naga DDB Tribal & M&C Saatchi create Malaysia’s first ever crowdsourced AI film for CelcomDigi’s National Day campaign.
Every Malaysian has a dream of a Malaysia we want our children to grow up in. CelcomDigi aims to bring those visions to life to celebrate National Day in a way that’s never been done before. Projek My Malaysia was an ambitious project born in collaboration between CelcomDigi’s agencies Naga DDB Tribal and M&C Saatchi. […]
Kien retires, Audrey helms
Dentsu Malaysia is pleased to announce the appointment of Audrey Chong as its new CEO effective 1 October 2023. Audrey will be taking over from Kien Eng Tan who will retire on 19 October after having served as CEO since February 2021. Previously CEO, Universal McCann Malaysia, Audrey brings 25 years of industry experience across […]
Breaking the Mould and Fostering Inclusivity in Influencer Campaigns
Bracing ourselves in light of the National Day and Malaysia Day 2023 celebrations themed ‘Malaysia Madani: Tekad Perpaduan Penuhi Harapan’ and given our beloved country’s diverse cultural landscape, let’s delve into a pivotal question: Do unconscious biases have an impact on Indian influencers within the influencer marketing realm? According to digital sociologist Lisa Moretti of […]
