MBCS & PETRONAS CELEBRATE LOVE, LEGACY AND LAGU (SONG) SUDIRMAN FOR MERDEKA & MALAYSIA DAY
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released PETRONAS’ festive film to commemorate the upcoming Merdeka and Malaysia Day celebrations. Titled Rai, meaning to celebrate, the film honours the many significant things that have progressed Malaysia since independence. Set with the 70s/80s as a backdrop, Rai is […]
Ogilvy’s Nizwani is now CEO of Havas
Havas has appointed Nizwani Shahar as the CEO for Havas Malaysia, on the back of an accelerated growth strategy in the region. Shahar takes over from Andrew Lee, the current Managing Director for the group as he departs the agency following an early retirement. As CEO, Nizwani will lead Havas Malaysia through a transformative journey […]
WIN METAWIN AND COCA-COLA UNWRAP THE MAGIC OF MEALTIMES IN A HEARTWARMING FILM CELEBRATING SIBLING BONDS
As the excitement brewed amongst Coca-Cola fans and Win Metawin admirers, the long-awaited day finally landed. Coca-Cola and its ASEAN Brand Ambassador – the enigmatic Win Metawin, finally unveil the heartening online film as a part of their ‘Recipe for Magic’ collaboration. Released today, the film is available for viewers on the official Coca-Cola channels […]
SOLARBOX and FRED & FARID LA Debut TV Campaign, Reviving the Sun King (Louis XIV) for Modern Photovoltaic Messaging.
SOLARBOX, a French photovoltaic panel provider, joins forces with creative agency FRED & FARID Los Angeles to launch their TV campaign, “Put the Sun to work”. The notorious french King Louis XIV liked to be referred to as the Sun King. Every French person learns this in school and is familiar with that fact. In […]
BBDO Singapore appointed by IMDA to extend the Digital for Life Movement in 2023.
BBDO Singapore announces its recent appointment by the Infocomm Media Development Authority (IMDA), following the Whole of Government (WOG) mandated tender process. The Digital for Life (DFL) Movement, initiated under the leadership of President Halimah Yacob in February 2021, is designed to rally all Singaporeans to embrace digital technology as a means to enrich their […]
Motherhood SuperApp Achieves The Malaysia Book of Record for Most Pledges Collected In A Breastfeeding Event 2023
From L to R: Petrina Goh, CEO of Nuren Group, Mdm. Siti Hajar Binti Johor Senior Record Consultant, Malaysia Book of Records & Tom Tom, Mascot of Motherhood Nuren Group, Malaysia’s top platform for maternal empowerment, proudly announces its inclusion in the Malaysia Book of Records for the ‘Most Pledges Collected in a Breastfeeding Event […]
IGNITING CREATIVITY: DRAWING INSIGHTS FOR MALAYSIAN ADVERTISING AGENCIES FROM INDIA’S VIBRANT CREATIVE LANDSCAPE
By The Malketeer In the realm of advertising, where creativity is the currency, and innovation the heartbeat, some nations have emerged as veritable powerhouses of inspiration. Among them, India stands tall as a land where ingenious ideas take root and flourish. From heartwarming narratives that tug at heartstrings to humour that transcends cultural borders, Indian advertising […]
ZUS Coffee & Fishermen Integrated, brewing Malaysian made coffee with pride
The widely favoured coffee brand ZUS Coffee has partnered with Advertising Agency Fishermen Integrated to finally put to rest the heated argument about their origins. ZUS Coffee settles the dispute in a never done before short film featuring comedian Kavin Jay and content creators Arieff Yong and Ryan Howlet in court, with ZUS Coffee on […]
10 Ways To Increase Customer Engagement In Ecommerce
When it comes to identifying the right customer engagement automation software for e-commerce business, it’s all about checking which one has the balance of features and price that fits into your budget. With folks around the world shopping from any device they fancy, the whole e-commerce game has taken a new turn. So, giving your […]
Chief Judge Datuk Lai Shu Wei weighs in on Effies 2023
Commenting on this year’s judging panel, Chief Judge of the 2023 Effie Awards Datuk Lai Shu Wei, Chief Marketing Officer and Sales Officer of Sime Darby Property said, “I am joined by a group of highly capable and experienced industry leaders who comprise the judging panel. We will be judging using the most precise interpretation […]
